Crystal Awards Wrap-up

AMA Houston truly brought its "A" Game to this year's Crystal Awards Ceremony. Majors props to Colin Hageney and Stacey Eddington, Co-chairs of the event, and all event coordinators for their efforts to make this year's event a huge success. In fact, attendance and award entries for 2010 broke a record.

The night was all about interactivity, and definitely met the wants and needs of all of us multi-tasking/ADD marketers. There were entertaining tidbits throughout the happy hour and the event to keep the excitement flowing, including sideshow dancers and photos ops with the "A" Game crew.

A live Twitter feed was projected on the big screen over the stage most of the night. For the first time in all the galas I've attended, I felt like I was having a conversation with the entire room and not confined to my 7 gracious table mates.

This was also the first year that the event was fed live on the Internet. You could read the tweets of those watching the event from their offices. Sad posts about wishing they were there, but admitting they were dedicated to yet another late night of marketing for their prospective companies. Also, AMA utilized a cross of video and live entertainers which made the night feel "4D-ish". Truly a fun-filled night!

The stars of the night were all the finalists and winners. As I walked through the finalists' display area, I was inspired by the diversity of design and the approach to projects that companies and agencies took. From small marketing campaigns to worldwide campaigns, from consumer brands to corporate brands, all the finalists brought their "A" Game. Of course, I did my secret cheerleader dance when I walked up to the Business-to-Business website finalist display board because our very own Savage campaign was up, the WHR Architects corporate website! Even though we didn't take home a Crystal, we were honored to be in a class of success.

The night was great and Savage was, as always, excited to be a part of it all.