Get Your Head Out of Your Bottom Line
And Build Your Brand on Purpose
Written by Jackie Dryden and Bethany Andell. Purpose drives performance and performance drives profits. Uncover your company’s Purpose and align your operations, culture and brand with it to realize lasting, meaningful success.
Need to assess if your entire management team knows what you stand for?
We have five simple questions that will help you to evaluate and benchmark if everyone is on the same page.
From the Press
“A must read for understanding that when you have an entire organization rallying around and lifting up your organization’s higher purpose, thats when the magic happens.”
Kip Tindell, Chairman & CEO, The Container Store
“Read this book to understand how to reinvent your business and align your Purpose with the deepest imperatives of our times.”
Raj Sisodia, Author of Conscious Capitalism & Firms of Endearment
“I love the title, message and description of how to achieve a purpose-driven organization. Everything you espouse, Southwest Airlines has tried to embody.”
Herb Kelleher, Founder & Chairman Emeritus, Southwest Airlines