With social media and social sharing sites consuming so much of people’s time, it’s no wonder that storytelling has become the best way to share your brand. The traditional methods of “push” advertising get old very quickly, even if they are clever and well done. But stories? People never get tired of great stories.
When writing an annual budget, many people want to start by brainstorming the strategies and tactics they want to act out over the year. They ask themselves, “What do I want to do?” and they compare their expectations for the coming year to what they did the year before.
Creativity is a funny thing. It comes and goes and seems to cramp up at the times when you need it most. That’s especially hard on someone who’s hired to do creative things for a living. It’s not always easy to be creative on demand!
I have found that creativity is like a muscle that has to be exercised to keep it strong enough to propel you through tough creative challenges. Training and stretching your creativity not only builds strength, but also gives your creative mind flexibility and stamina. I keep my creativity strong by doing imaginative things outside of work so that I can reap the benefits at the office.
More than 650 people gathered at TEDxHouston 2013 to share ideas about “the other things,” the things we do not because they are easy, but because they are hard. Savages Brandy Beverly, Chad Stanley, Jennifer Phillips and Sara McPherson attended to hear about the “moonshots” of leaders and thinkers from around the world – the things we dream about that would take monumental effort and radical new thinking to achieve.
We asked a handful of Savages (yes, that’s what we call our group of talented employees) to share some of their favorite online resources. What you’ll see here is an eclectic set of links that reflect our interests – branding, design, web, strategy and a bit of fun thrown in. We hope this sparks some new ideas for you.
Go ahead and explore these links and feed your own Savage mind.
In my previous post on the Current Trends in Investor Communications, I highlighted some of the data from the January 2013 data on annual reports from the National Investor Relations Institute (NIRI). What we are finding is that many of the trends we saw two years ago, such as the shift away from the traditional report to the summary and 10-K wrap, are still continuing, and the shift towards digital is increasing.
In my dual roles as both president of the Houston chapter of the National Investor Relations Institute (NIRI) and president of Savage Brands, I’m always interested to hear how companies are preparing and sharing their annual reports. While targeting investors, these reports are often the most succinct corporate communication a company produces and the most visible message coming direct from the CEO.
In the ever-changing world of online marketing, some tried and true methods still work: sell a great product or service, be good to your customers and provide great content. This last one is tricky. As Google continues to change the rules not only is great content a factor the mechanics of how that content is displayed is a factor as well. Getting traffic to a landing page is easy, getting them to do what you want when they get there is the tricky part.
Cultural change within a company will always cause friction and growing pains. Some of the pushback can be alleviated by getting feedback at every level of the company throughout the process. Unfortunately, this can cause it’s own problems, as people voice their own ideas of what the company is and should be.
You may not be thinking of Facebook as a tool to help you grow your personal network, but (gasp), it can be used for more than just scouting out new restaurants to try, or envying a friend’s vacation photos. Whether you’re building up your network for career, business development or just personal relationship purposes, Facebook’s Graph Search can be an important weapon in your arsenal.