The discovery of Heartbleed, an open-source OpenSSL bug that exploited missing code allowing for the exposure of data and server’s private master key, was a turning point for network security. Although detected quickly, it still was a security breach of epic proportions, and some have called it one of the worst vulnerability issues since commercial traffic began to flow on the Internet.
Science fiction gives us a glimpse into the future, like the sci-fi thriller Minority Report, set in 2054, that demonstrated an interesting concept: the ability to market based on facial (or, in the case of the film, retinal) recognition. We’ve already seen companies try to harness this sort of technology to put clients’ messages directly in front of their prospective customers.
But one company is taking it a step further – not only recognizing the customer, but also reading the emotions that the messaging produced – and you don’t even have to wait for 2054.