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World Youth Day Design Repurposed Cliché Elements, United Global Audience


When design works, it can unite people. At least that seemed to be the case at the World Youth Day (WYD) event as observed from the outside. The visuals of WYD, or Jornada Mundial de la Juventud (JMJ) as written in Portuguese, left a lasting impression on my mind when I visited Rio de Janeiro, Brazil at the end of July (but no, I did not see the Pope!).


  • Abby Lasaine Vazquez
  • Anna Maida
  • April Lundy
  • Ashley Rundall
  • Bethany Andell Haley
  • Doug Hebert
  • Edmee Micheli
  • Jackie Dryden
  • Robin Tooms
  • Sarah Salimi
  • Savage Brands
  • Stacey Piefer-Havel
  • Yana Ossenova

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Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.


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