Smart.Fresh.Human.
button_search

Bethany Andell & Jackie Dryden on “Leading with Purpose” Part 5


Savage Brands’ President, Bethany Andell and Chief Purpose Architect, Jackie Dryden were interviewed by PKF Texas for their series, “The Entrepreneur’s Playbook®” in a series of conversations on Using Savage Thinking to Lead with Purpose.

In the fifth video of the series, host Karen Love speaks with Jackie Dryden on what the purpose was behind writing Get Your Head Out of Your Bottom Line with Bethany Andell, which is now available for purchase on Amazon.

 

Karen: This is the PKF Texas Entrepreneur’s Playbook; I’m Karen Love, Host and Founder. And I’m here again with Jackie Dryden, Chief Purpose Architect of Savage Brands. Welcome back to the Playbook Jackie.

Jackie: Thank you Karen.

Karen: I’m so glad you’re here because I want to talk to you about the purpose of the book we’ve been discussing that you co-authored with Bethany Andell from Savage Brands. And I understand the purpose and readjusting for culture and all of that; tell me more about that and do you really even need to makes money to do this or is that even an issue while you’re focusing on the higher cause?

Jackie: Well it’s interesting; some people look at the title and they think well this is only about purpose, where is the profit part of the equation? And when companies focus on something higher and more powerful it gives their employees something to believe in and connect to and rally behind, which they have shown increases performance.

Karen: That makes sense.

Jackie: Which increases morale. And when employees are happier they have also shown that that makes clients happier; they get better customer service and they get more connected to you for something more than price and timing.

Karen: Totally.

Jackie: And when all of those things happen it ultimately leads in greater profits. In fact, one of the things that Raj Sisodia said in his book Firms of Endearment was – he did 10 years of research to find out how these companies performed and he found out that companies that had a well-articulated purpose that was lived inside of their culture out-performed the S&P 500 by 9 to 1.

Karen: Well that is absolutely fabulous and isn’t it interesting that two women wrote this book, I love that; fantastic.

Jackie: Yes, indeed.

Karen: So I’d love to even talk more about that and women and how they contribute to the purpose and the bottom line just from that aspect, but we’ll ask you back to do that.

Jackie: Let’s do that.

Karen: Thank you.

Jackie: Okay, thanks.

Karen: This has been another Thought Leader Production brought to you by the PKF Texas Entrepreneur’s Playbook.

Order our book on Amazon today!


About Savage Brands

Savage Brands

Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose. Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.

View all posts by Savage Brands →

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Abby Lasaine Vazquez
  • Anna Maida
  • April Lundy
  • Ashley Rundall
  • Bethany Andell Haley
  • Doug Hebert
  • Edmee Micheli
  • Jackie Dryden
  • Robin Tooms
  • Sarah Salimi
  • Savage Brands
  • Stacey Piefer-Havel
  • Yana Ossenova

Categories

Archives


Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.


4203 Yoakum Blvd., Fourth Floor
Houston, TX 77006
T 713.522.1555
F 713.522.1582
Want to Get in Touch?
Driving Directions


button_search

This design mark is a federally registered trademark owned by Savage Design Group, Inc., U.S. Registration Number 4,067,258.

© 2017 Savage. All Rights Reserved