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Bethany Andell Quoted in Wealth Management Magazine: What Companies Need to Know About Annual Reports Today


In their most recent edition on newsstands, Wealth Management magazine released an intriguing story on the gradual decline of physically printed annual reports published by publicly traded companies.

Author of the article, John Kador, examined the current trend, where the Securities and Exchange Commission still requires every publicly traded company publish an annual report, but fewer of those company’s are choosing print as their medium.

Kador cites the National Investor Relations Institute’s 2015 Annual Report Survey in that only 16% of public companies choose to publish a print-only annual report. The majority of companies (88%) publish both print and digital reports, and 5% are doing away with print altogether by publishing their reports strictly online.

When asked about this recent trend, Savage Brands president, Bethany Andell remarked, “While annual reports that exist in purely print form are disappearing, the important information about leadership and strategy still needs to be communicated, and a good place for that is online. The online version of a report facilitates the absorption of this content by investors and other relevant audiences, such as job candidates. In addition, via online format you can add interactive tools and videos that make for a good user experience and positive impression of the information.”

Interested in learning more about what John Kador was able to learn about public company annual reports? You can read the entirety of his article, “Where Have All the Annual Reports Gone?” on Wealth Management’s website.


About Savage Brands

Savage Brands

Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose. Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.

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Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.


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