Even in my groggy morning stupor, I couldn’t help being curious about the graphic posters lining my route to work. “Save the Tamales from Ronald McDonald,” they read. The posters looked almost political in nature – black with an iconic fist raised into the air, grasping a — tamale?
Design is everywhere – and in more places than you probably realize. You recognize it in billboards and book covers, but it’s also in the architecture and décor of your favorite coffee spot, along with the napkins, coffee packaging, in-store signage and even what the barista is wearing.
As the old adage says, you don’t know what you don’t know. But the truth is that sometimes you don’t know what you do know – at least until someone asks you a question about it. That’s never been clearer to me than when I began mentoring a fellow designer.
The Big Game is over, and while some may still be talking about that last play call, around our office, what we’re talking about is the commercials. We’re an agency full of creative types, so this is understandable.
So, we asked a few our our Savage’s to submit their favorite commercial. Based on the list below, you might want to first read HBJ’s recent article “Why Marketers Want to Make You Cry” to understand why brands would turn to strong emotions to connect with audiences.
Designer’s envy. We’ve all had it. Even non-designers get it. It’s that feeling you get when you see something so brilliant or so simple that it is just plain genius that you wish you had thought of it. Or maybe it’s just a beautiful design that is completely out of your comfort zone, and you’re so jealous that you can’t do that.
As a designer, seeing another designer’s excellent work is both good and bad – but either way, it’s motivating.
So much of B2B advertising today is boring. It’s expected. It’s trite. Trade publications are filled to brimming with heavy, technical text alongside shiny pictures of products. It’s frequently impossible to distinguish editorial content from marketing content. There’s no chance of having your product or service noticed among this plethora of visual garbage unless your message stands out.
When design works, it can unite people. At least that seemed to be the case at the World Youth Day (WYD) event as observed from the outside. The visuals of WYD, or Jornada Mundial de la Juventud (JMJ) as written in Portuguese, left a lasting impression on my mind when I visited Rio de Janeiro, Brazil at the end of July (but no, I did not see the Pope!).
How can developers and designers better work together? Do they each stay in their separate silos, or is there overlap in the two functions? Savage Obi Okogbue talks about a statement from one of the speakers at the South by Southwest Conference in Austin that made an impact on his interactions with team members.
“Coding is a design tool.”
Your website is your best marketing asset – always working to support your sales team and provide value for your customers. But if it’s overdue for a redesign, you may not be extracting as much value as you can, leaving dollars on the table. In the age of tighter marketing budgets, you need to maximize each communication and marketing channel, starting with a hard look at your website to determine if it’s time for a redesign.
We’ve assembled a list of direct benefits of a website redesign that will help you build your business case for a new site:
I recently returned from an APDF (Association of Professional Design Firms) conference in Boston where all the attendees spent two days discussing appropriate answers to the question “You Do What”? The dialogue began with everyone sharing their own personal one-minute elevator pitch. Those discussions led me to reflect on a situation that I frequently encounter but have rarely considered […]