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Culture/Employee Engagement Archives | Savage Brands

Women Making Positive Impact on the Energy Industry


Pink Petro

In January at the World Economic Forum in Davos, Facebook’s COO Sheryl Sandberg proclaimed, “Men still run the world…I’m not sure its going that well.”


When to Ask: Why Not?


As a company, Savage has been reading thought-provoking books and discussing them together, talking about how their insight might apply to our work. We recently finished Start with Why by Simon Sinek, which encourages people to take a step back to understand why we do what we do.


Interview with Genesys Works: Supporting Houston’s Youth Supports Houston Business


Robin Tooms interviewed Marian Davenport, executive director of Genesys Works – Houston, as guest host of The BusinessMakers Show. The two talked about how Genesys Works is benefitting Houston, both through its empowerment of at-risk youth and its benefit to its corporate partners.


Everyone is CEO of something: Surprising inspiration from a valve company


I recently went to a client kick-off meeting with MOGAS Industries, a valve company that we are consulting for. It was a rainy, dreary day when we pulled up to a bright and welcoming campus. Our tour began with the usual meet and greet, but soon took a surprising turn. On the walkway between the corporate office and the manufacturing facility, we were shown the company’s value wall. I’ve seen these things before, but this one was different. The words on the wall spoke to me. They were direct, and they were real. And every employee had signed his or her name at the bottom of the wall.


Even B2B Brands Should Consider Social as Part of the Marketing Mix


Let’s face it, communication channels have multiplied, so numerous touchpoints with your brand are the rule, not the exception. One notable increase has been the proliferation of informal communications, namely social media, which is now an inevitable part of modern day brand communications. More and more potential employees and individuals with buying power are looking to online communities to get a flavor for a company and its brand attributes.


Want to be innovative & disruptive? Disrupt your own operations first


With today’s competitive markets, if you want to be an innovative company – the kind that disrupts industries and leapfrogs competitors, then you can’t conduct business as normal. And if you’re looking for forward-thinking leaders to match that strategy, would you expect to find them through traditional means, or is this a time to think unconventionally too?


The 3 Percent: Influential Employees Have Bigger Voices


Successful corporate change – whether it is cultural, functional or growth oriented – is contingent upon employee buy-in. More than ever before, employees are asking questions, demanding transparency and sharing their opinions through social media channels. And more than ever, corporations want these employees to be engaged in the organization and to be ambassadors for the company’s vision.


Committing to Purpose Can Provide Real Results for Women Leaders


What does it mean for business leaders to be truly committed to purpose and to lead a company that brings its purpose to life every day?

As women business leaders, committing to purpose can be one of the most valuable, meaningful decisions we make. But if you don’t mean it, don’t do it. Ultimately, it will only hurt you to claim purpose and not follow through. When you’re truly committed, every stakeholder can see it.


Talent: 3 percent of employees can make or break any corporate change


Did you know that a small percentage of employees has a large influence on the success or failure of any change initiative, regardless of the size of the organization or complexity of the change?


Brand Advocates: A Tale of Two Car Dealerships


Recently, I had the privilege to see a company whose brand advocates inspired action and loyalty. My husband and I were in the unenviable position of being in dire need of a new car, the old one having finally given up the ghost. Our search took us to two dealerships – one we had been attracted to by radio commercials promising unbeatable deals, and one that had been recommended to us for the positive experience of working with them.


  • Abby Lasaine Vazquez
  • Anna Maida
  • April Lundy
  • Ashley Rundall
  • Bethany Andell Haley
  • Doug Hebert
  • Edmee Micheli
  • Jackie Dryden
  • Robin Tooms
  • Sarah Salimi
  • Savage Brands
  • Stacey Piefer-Havel
  • Yana Ossenova

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Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.


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