Even in my groggy morning stupor, I couldn’t help being curious about the graphic posters lining my route to work. “Save the Tamales from Ronald McDonald,” they read. The posters looked almost political in nature – black with an iconic fist raised into the air, grasping a — tamale?
In the ever-changing world of online marketing, some tried and true methods still work: sell a great product or service, be good to your customers and provide great content. This last one is tricky. As Google continues to change the rules not only is great content a factor the mechanics of how that content is displayed is a factor as well. Getting traffic to a landing page is easy, getting them to do what you want when they get there is the tricky part.
In my last post, Inbound Marketing – Converting Visitors to Leads, we discussed what to do when someone visits your site. Simply put, if you sell a product or a service then your website needs to be designed in a way that converts visitors into customers. You want to make it really easy for them to take the next step. What is the next step? Let’s take a look.
Unless you’ve ever done some extensive online marketing in the past or are a marketing nerd like me the term ‘Inbound Marketing’ might seem foreign to you. It shouldn’t. Simply put it’s people coming to your site from somewhere else. It could be from Google, social media sites like Facebook or other places where they find a link to your site like an online directory.
Having a digital presence in this hyper-connected world is important, and increasingly, a larger part of that is happening on social media. This is great for brands looking to reach new audiences – but not always so great for the audiences they’re trying to reach.
You’ve done your research, you’ve carefully crafted a killer blog and you’ve published it on your website for all to see. Unfortunately, the only people who seem to be viewing it are the other employees in the marketing department to whom you sent a link. What gives?
Despite the ever-increasing popularity and, in fact, necessity of brands’ social media involvement, only 27% of companies have a dedicated social media-focused employee. For the rest of the business world, a marketing or communications professional has had social media tacked onto the rest of their duties. That can mean an overwhelming amount of work for one person, and often the brand’s online image suffers.
Like public relations or media relations, blogger relations are all about the relationship and how you treat it. Your content, personality and approach must be Smart. Fresh. Human.
Follow this quick, three-step guide to effectively develop a long-lasting relationship with bloggers within your industry to support a successful social media strategy:
With the most recent and rumored changes to Facebook, the value of well-targeted and worthwhile content has increased. And the opportunity to determine “interesting news, any time you visit” has users weeding out boring, useless content.
This should have you wondering, “Will our content make the cut?”