In their most recent edition on newsstands, Wealth Management magazine released an intriguing story on the gradual decline of physically printed annual reports published by publicly traded companies.
Author of the article, John Kador, examined the current trend, where the Securities and Exchange Commission still requires every publicly traded company publish an annual report, but fewer of those company’s are choosing print as their medium.
In my previous post on the Current Trends in Investor Communications, I highlighted some of the data from the January 2013 data on annual reports from the National Investor Relations Institute (NIRI). What we are finding is that many of the trends we saw two years ago, such as the shift away from the traditional report to the summary and 10-K wrap, are still continuing, and the shift towards digital is increasing.
In my dual roles as both president of the Houston chapter of the National Investor Relations Institute (NIRI) and president of Savage Brands, I’m always interested to hear how companies are preparing and sharing their annual reports. While targeting investors, these reports are often the most succinct corporate communication a company produces and the most visible message coming direct from the CEO.
Over the past few years, investor communications have increasingly moved online – and we’re not just talking static PDF “flip books” here. Why the shift to interactive digital reports? One reason is that when annual reports live online they can take advantage of dynamic, interactive media to tell a more engaging and complete brand story.
Here are the top five ways to make your online annual report more engaging:
1. Video integration
Many companies have started to include companion videos featuring their CEOs and other key leaders who are responsible for executing on the company’s strategy. Another popular use of video is to give investors a first-hand look into the company’s actual operations, such as a facility tour. It’s one thing to read about a CEO’s strategy plan or a new state-of-the-art facility, but it makes a stronger impression to also to see and hear the excitement in someone’s voice when they talk about it. For example, look at how Pfizer’s online annual report uses video.
Much of the conversation over the past year has been around the appropriateness of social media and investor communications, but this is not the only emerging trend IROs should be looking at right now. Other communications trends point to more information hosted online and a convergence of messages. Since diverse audiences can easily access […]
Social media channels are changing the traditional practices of corporate earnings reporting. Companies are looking for ways to quickly and efficiently reach a vast multitude of audiences, and using only a wired press release may no longer be enough. Distribution that incorporates different platforms, such as YouTube, corporate blogs, Twitter and Facebook fully syncs […]
Google announced that it will no longer distribute financial news through newswire services, such as Business Wire and PR Newswire, but instead will post it solely on its own IR Website. Many public companies prefer to take a “wait-and-see” approach, even though the SEC’s updated guidelines approve company websites as acceptable disclosure vehicles. As a […]
Social Media & Investor Relations View more presentations from Trevor Heisler.
In July of 2009, Savage design director Doug Hebert and brand strategist Robin Tooms were invited by Graphis to participate in an article regarding the increasingly popular migration of annual reports from print to digital format.
John Palizza, a colleague and consultant in the world of Investor Relations, sent me a link to the ENI Website last week (www.eni.it) noting that it had an impressive investor section. I do have to admit that it is, without fail, the best IR site I have seen to date. More importantly, the entire enterprise […]