In the business-to-business world, there still seems to be a reluctance to take social media seriously enough to make it work as a medium for communicating brand messages. It’s been my experience that many B2B companies handle social media one of two ways: 1.) Somewhat haphazardly, with no formal structure, strategy or guidelines, or 2.) They neglect it all together.
Let’s face it, communication channels have multiplied, so numerous touchpoints with your brand are the rule, not the exception. One notable increase has been the proliferation of informal communications, namely social media, which is now an inevitable part of modern day brand communications. More and more potential employees and individuals with buying power are looking to online communities to get a flavor for a company and its brand attributes.
As businesses struggle to stay relevant and top-of-mind on social media, especially as the algorithms of those social media sites change to favor posts from individuals over businesses, I’ve seen more and more companies turn to memes to get quick spikes in their engagement stats.
We asked a handful of Savages (yes, that’s what we call our group of talented employees) to share some of their favorite online resources. What you’ll see here is an eclectic set of links that reflect our interests – branding, design, web, strategy and a bit of fun thrown in. We hope this sparks some new ideas for you.
Go ahead and explore these links and feed your own Savage mind.
You may not be thinking of Facebook as a tool to help you grow your personal network, but (gasp), it can be used for more than just scouting out new restaurants to try, or envying a friend’s vacation photos. Whether you’re building up your network for career, business development or just personal relationship purposes, Facebook’s Graph Search can be an important weapon in your arsenal.
Having a digital presence in this hyper-connected world is important, and increasingly, a larger part of that is happening on social media. This is great for brands looking to reach new audiences – but not always so great for the audiences they’re trying to reach.
You’ve done your research, you’ve carefully crafted a killer blog and you’ve published it on your website for all to see. Unfortunately, the only people who seem to be viewing it are the other employees in the marketing department to whom you sent a link. What gives?
Despite the ever-increasing popularity and, in fact, necessity of brands’ social media involvement, only 27% of companies have a dedicated social media-focused employee. For the rest of the business world, a marketing or communications professional has had social media tacked onto the rest of their duties. That can mean an overwhelming amount of work for one person, and often the brand’s online image suffers.
If you dabbled in social media last year, then you know being effective in social media can be a fairly heavy commitment of your time and resources. It takes dedication to generate a consistent feed of useful, compelling content, to interact with potential clients and customers and to seek out relationships with other thought-leaders in your field.
Commit to social media this year for your digital brand. It’s worth it. Want to know why? We’ve got the top five reasons why you should be making that commitment to creating a strong social media presence for your brand.
Flip through the marketing materials of any given company, and you’re bound to find a reference to its commitment to customers. It’s a brand value your customers and clients want to see, but it’s not always easy to prove or publicize.
Enter social media: the most public forum for customer interactions ever created. As the social networking sites grow, more and more consumers turn to a brand’s social media profiles to air their questions and concerns.
This is a major opportunity for your company to demonstrate its commitment to prompt, polite customer service that works to really solve the client’s problem. Don’t let the prospect of dealing with unhappy customers in a public way scare you away from the conversation!