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Strategy Archives | Savage Brands

When to Ask: Why Not?


As a company, Savage has been reading thought-provoking books and discussing them together, talking about how their insight might apply to our work. We recently finished Start with Why by Simon Sinek, which encourages people to take a step back to understand why we do what we do.


Great design is not just beautiful – it’s purposeful


Design is everywhere – and in more places than you probably realize. You recognize it in billboards and book covers, but it’s also in the architecture and décor of your favorite coffee spot, along with the napkins, coffee packaging, in-store signage and even what the barista is wearing.


Seeing Savage’s future: A vivid vision for the new year


What does your company’s vision look like? Can you picture it? Can you hear and taste it?


Want to Reach Increasingly Tech-Savvy Customers? Channel Minority Report


A recent AMA Houston Energy SIG addressed the question: As marketers and branding professionals, how do we reach consumers that have come to expect technology to be a part of every aspect of their lives? Presenters from Phillips 66 and Baker Hughes shared ways that their company is engaging internal and external audiences with innovative technology


Want to be innovative & disruptive? Disrupt your own operations first


With today’s competitive markets, if you want to be an innovative company – the kind that disrupts industries and leapfrogs competitors, then you can’t conduct business as normal. And if you’re looking for forward-thinking leaders to match that strategy, would you expect to find them through traditional means, or is this a time to think unconventionally too?


In the Future, Your Marketing Materials Read You


Science fiction gives us a glimpse into the future, like the sci-fi thriller Minority Report, set in 2054, that demonstrated an interesting concept: the ability to market based on facial (or, in the case of the film, retinal) recognition. We’ve already seen companies try to harness this sort of technology to put clients’ messages directly in front of their prospective customers.

But one company is taking it a step further – not only recognizing the customer, but also reading the emotions that the messaging produced – and you don’t even have to wait for 2054.


Ask the Expert: What Does Committing to Purpose Look Like?


What does it mean for a business leader to be truly committed to purpose – and to lead a company that brings its purpose to life every day? We asked Savage President Bethany Haley: What does it look like when a CEO believes in purpose and walks the talk?


Blast Through a Creative Block: Just Do It


Folks who work in creative roles are all too familiar with the idea of creative block, but you don’t have to be in a traditionally creative role to experience a lack of creativity just when you need it most. By any name – writer’s block, designer’s doldrums, accounting apathy, marketing malaise, programmer’s procrastination – the frustrating lack of inspiration is just as hard.


Ask the Right Questions to Get the Right Budget


When writing an annual budget, many people want to start by brainstorming the strategies and tactics they want to act out over the year. They ask themselves, “What do I want to do?” and they compare their expectations for the coming year to what they did the year before.


Facing a Creative Block? Start by Walking Away from the Desk


Creativity is a funny thing. It comes and goes and seems to cramp up at the times when you need it most. That’s especially hard on someone who’s hired to do creative things for a living. It’s not always easy to be creative on demand!

I have found that creativity is like a muscle that has to be exercised to keep it strong enough to propel you through tough creative challenges. Training and stretching your creativity not only builds strength, but also gives your creative mind flexibility and stamina. I keep my creativity strong by doing imaginative things outside of work so that I can reap the benefits at the office.


  • Abby Lasaine Vazquez
  • Anna Maida
  • April Lundy
  • Ashley Rundall
  • Bethany Andell Haley
  • Doug Hebert
  • Edmee Micheli
  • Jackie Dryden
  • Robin Tooms
  • Sarah Salimi
  • Savage Brands
  • Stacey Piefer-Havel
  • Yana Ossenova

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Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.


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