Sustainability Archives | Savage Brands

Savage Brands Sustainability Projects Featured in National Communications Book

HOUSTON – (February 15, 2016) Two client projects by Savage Brands are featured in “The Book of CSR & Green PR Strategies & Tactics” published by PR News Press. The book is a collection of corporate social responsibility (CSR) and sustainability programs that demonstrate how companies are focusing on these important strategies as a means to communicate its values and brand to stakeholders.

Get Credit for Your Good Work: 5 Steps to Promote your Sustainability Report

Many companies create corporate social responsibility or sustainability reports, but few are actively marketing their sustainability efforts. If you haven’t thought of your corporate sustainability report as marketing content, it’s time to start.

Sustainability reports provide a unique and appealing inside look at your company’s story. It’s one thing to state your values or explain what’s important to your internal culture, but the narratives, facts and statistics typically included in a sustainability report provide real meaning and substance to those statements. Plus, your commitment to sustainability builds trust with customers, shareholders and prospects, because it shows that as a company you are holding yourself accountable for building a better future – both inside and outside of your company walls.

To be known for your sustainability initiatives and good work takes more than just making a report; you have to promote it. Here are a few tips:

A Policy is a Path – Part 3: Planning Social Sustainability into your Company’s Future

We’ve blogged about how we came to the realization that we needed to formalize our sustainability policy and we’ve gone into details about the environmental and economic aspects of our policy, but we’ve saved the part that we’re most proud of for last: our commitment to social sustainability.

Socially sustainable behaviors were in evidence among Savage employees long before we formalized the social part of our sustainability plan. Over the past 39 years our firm was undertaken countless pro bono projects and I firmly believe one of the greatest things we can do as a creative firm is use our God-given talents to positively affect change.

About seven years ago, I applied for, and received, my first Ideas That Matter grant through Sappi Paper. I created materials for parents of premature infants that educated them on the life-threatening conditions these infants face. I knew all about this because I too was one of those parents.

A Policy is a Path – Part 2: Planning Economic Sustainability into your Company’s Future

The other day we blogged about how we came to the realization that it was time for Savage to have a clear sustainability policy when a potential client for a sustainability report asked about our own policy. Fast forward a couple of years, and now we’ve worked to integrate sustainability into every facet of our work. We formalized a holistic policy based on three tenets of sustainability – environmental, social and economic.

Financial or economic sustainability is the most often overlooked branch of sustainability, but probably the most important. After all, if you can’t take care of your own bottom line, how can you serve your community?

A Policy is a Path – Part 1: Planning Environmental Sustainability into your Company’s Future

Some days, learning something from a client can be as simple as rethinking a typeface choice because of their reaction. Sometimes, it can completely revolutionize the way you do business.

A couple of years ago we were meeting with a potential client about a sustainability report. During the interview the prospect asked us, “What’s your firm’s sustainability policy?” It totally caught us off guard. We knew that we didn’t have a good answer to that, and truthfully, it really bugged us that we didn’t. It was a critical realization for our firm and we decided to make that positive step forward.

Four Trends in Investor Communications Every IRO Should Know

  Much of the conversation over the past year has been around the appropriateness of social media and investor communications, but this is not the only emerging trend IROs should be looking at right now. Other communications trends point to more information hosted online and a convergence of messages. Since diverse audiences can easily access […]

Corporate Sustainability and Employee Engagement

  While the correlation between employee engagement and sustainability might not be very measurable right now, companies will absolutely need to shift mindset to close the gap in the coming years. Environmental policy and energy efficiencies are priorities of the Obama administration (especially in the wake of the Gulf Coast oil spill) so companies that […]

Sustainability Message Confuses Consumers

According to Incite, a market research firm, consumers are confused about what sustainability means despite brands pushing the message through marketing. Consumers are split over the definition of sustainability. 44% associate it with the environment 44% align it with financial security 12% were unable to define what the term means Chris Wood, a principal of […]

Is Tying Exec Pay to Sustainability Realistic?

Harvard Business Review published a provocative article regarding compensation and sustainability and pointed out that most companies are still not talking with investors and their boards about sustainability. Today’s global realities — a changing climate, rapidly emerging economies, and the expected arrival of some two billion additional humans — demand new business models. If we […]

Fusion of Design, Technology and Sustainability

Design News announced their 2010 Golden Mousetrap Winners this month and I’m blown away at the innovation among the competitors. What’s even more exciting is knowing that companies exist who not only embrace design but find ways to marry it to technology that helps create a more sustainable future. How cool is that? SolidWorks designed […]

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Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.

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