In the ever-changing world of online marketing, some tried and true methods still work: sell a great product or service, be good to your customers and provide great content. This last one is tricky. As Google continues to change the rules not only is great content a factor the mechanics of how that content is displayed is a factor as well. Getting traffic to a landing page is easy, getting them to do what you want when they get there is the tricky part.
If 2012 was the year of the smartphone, 2013 promises to be the year of the tablet. More specifically, 2013 will be the year of the “enterprise tablet,” with CIOs planning a four-fold increase in tablet deployments. So whether your website is tailored for B2C or B2B, with over 70 million tablets on the market, tablet browsing now accounts for almost one-third of all U.S. Internet browsing, and is something you should plan for your website this year.
Over the past four months, our Brandonomics interviews on The Businessmakers have highlighted top brands and their marketing strategies. We’ve interviewed marketing leaders from various industries about their new strategies, their best campaigns and the direction they see their brand going next year.
Here are three very interesting trends from these interviews that all marketers should consider in their planning this year:
Mobile web access accounts for over 12% of all Internet traffic worldwide, and this number continues to grow rapidly. If your organization does not account for mobile within its overall communications strategy, whether it is a mobile enabled website or mobile app, the potential for missing the mark and losing customers is very real.
Determining whether you need a mobile website, mobile app, or both comes down to your organization’s goals, but a mobile strategy that is integrated with other channels is essential to reaching your customers, investors, and employees.
As new trends emerge, technology will affect the actions of web users through some common themes. We explore mouse-driven behaviors, typography, and mobile engagement for the future. It’s an exciting time to be planning and designing user interactions, so read more for our insight.
Designing a user-centered website means putting your user’s needs, goals and motivations at the beginning of the process and harmonizing those needs with your expertise and “persuasive guidance.” By designing for user preference, you can remove barriers, such as clicks or unnecessary content, which inhibit user engagement and erode ROI.
Tomorrow, September 16th, Robin Tooms will speak at the Interactive Strategies ’10 Conference, hosted by Houston Interactive Marketing Association (HiMA). Her session is dedicated to creating user-centered websites that drive results and will cover the methods and tools of observation and creation that will help: Improve usability to generate the right actions Increase user engagement […]
I tried out Google Instant for the first time this morning (just by using the instant settings on google.com), and I can see what all the commotion is about. This improvement is really just all about the numbers, though… time saved, number of search results displayed, etc. So what does this mean, really? For me […]
Today, more than ever before, life must be characterized by a sense of Universal responsibility, not only nation to nation and human to human, but also human to other forms of life. Dalai Lama At the recent Houston Interactive Marketing Association luncheon, the topic was Universal Design. I’d never heard the term. I’m not […]
With 82%* of consumers using a search engine as their first step in researching a product or service locally, developing a company website is critical to long term business success. But what happens once the site is launched? Without a content strategy or goals for building and maintaining a web presence, your site will become […]