A collection of our strategic design work will be exhibited at the prestigious Pratt Institute’s Graduate Communications Design Gallery to demonstrate how design can drive change.
Creative work developed by Savage is based on the firm’s belief in purpose-driven communications that reflect the guiding principle of a company or organization to make a memorable distinction and have a positive impact on achievement of its goals. The exhibition is titled “Good on Purpose” and it’s goal is to tap into the emotions of others to fuel projects that impact social change. View our online gallery of the exhibit.
Among the work exhibited will be projects developed through Savage Good, the firm’s initiative to provide strategic creative services to local non-profit organizations on a pro bono basis. Four featured projects were supported by a grant program called “Ideas That Matter” by Sappi Fine Paper to the power of designing for social impact. Savage Good is the recipient of four national Sappi grants, a significant and unique accomplishment.
“Design can be used in a way that does good and benefits all of us,” said Doug Hebert, principal at Savage. “The collection on display is strategic, purposeful and representative of how good design with purpose can make a difference. We hope our exhibit will inspire students and other designers to recognize the impact design can have on our community and use their talents to affect change.”
Hebert has used his own emotional life experiences to create communication pieces that address serious issues – all with the hope of helping others. Among those projects on display at Pratt is a powerful handbook to help parents of premature infants understand complex medical terms as they face a highly emotional situation. Another is a series of booklets designed for families of pancreatic cancer patients. It distills highly technical information into a high-design format that is understandable.
The display allows the viewer to be immersed in the environment the design addresses and tells stories about the purpose of the project and change it is affecting.
The Graduate Communication Design Gallery is located at 114 West 14th Street on the seventh floor in New York City and entrance is open to public. For more information, visit prattgradcomd.com.
About Savage Brands
Founded in 1973, Savage Brands is a Houston-based company that provides branding and marketing communications for corporations and non-profit organizations. With award-winning work, Savage helps companies develop and sustain leadership positions within their industries. Its expertise encompasses branding, marketing, online and social media, sustainability reporting and investor and employee communications. For more information, visit www.savagebrands.com.
About Savage Good
Savage Good is an initiative formed by Savage Brands in 2010 to provide strategic creative services to local non-profit organizations on a pro bono basis. Savage Good partners with non-profits at a strategic level to develop branding and marketing projects that provide hope, inspire change, and make a difference in our community. For more information, visit www.savagegood.org.
About Pratt Graduate Communication Design Gallery
The Pratt Graduate Communication Design Gallery is a public art gallery affiliated with Pratt Institute, one of the world’s most renowned colleges of art, design and architecture. For more information, visit the departmental website at prattgradcomd.com.