From a website redesign to an internal communication publication to a major product launch, Savage’s work drew some serious eyes at the IABC Bronze Quill Awards this year. Savage earned multiple awards – including best of division – for its work with three clients: Nabors Industries, Diamond Offshore and FlexSteel.
Did you know that a small percentage of employees has a large influence on the success or failure of any change initiative, regardless of the size of the organization or complexity of the change?
Recently, I had the privilege to see a company whose brand advocates inspired action and loyalty. My husband and I were in the unenviable position of being in dire need of a new car, the old one having finally given up the ghost. Our search took us to two dealerships – one we had been attracted to by radio commercials promising unbeatable deals, and one that had been recommended to us for the positive experience of working with them.
As businesses struggle to stay relevant and top-of-mind on social media, especially as the algorithms of those social media sites change to favor posts from individuals over businesses, I’ve seen more and more companies turn to memes to get quick spikes in their engagement stats.
The discovery of Heartbleed, an open-source OpenSSL bug that exploited missing code allowing for the exposure of data and server’s private master key, was a turning point for network security. Although detected quickly, it still was a security breach of epic proportions, and some have called it one of the worst vulnerability issues since commercial traffic began to flow on the Internet.
Companies everywhere are asking the same question: How do we foster a company culture that is profitable, purposeful and a pleasure to work in? There seems to be a lot of conflicting advice about what makes an office most effective, but the key is striking the right balance between accountability and autonomy, thinking purposefully and getting things done.
Science fiction gives us a glimpse into the future, like the sci-fi thriller Minority Report, set in 2054, that demonstrated an interesting concept: the ability to market based on facial (or, in the case of the film, retinal) recognition. We’ve already seen companies try to harness this sort of technology to put clients’ messages directly in front of their prospective customers.
But one company is taking it a step further – not only recognizing the customer, but also reading the emotions that the messaging produced – and you don’t even have to wait for 2054.
Savage has always been a forward-looking company – whether we were leading the way in testing technology to enhance the skills of our designers or designing websites before most firms knew what a URL was – so when we began to hear whispers about the impact of corporate purpose, we knew we wanted to be early adopters.
In my last blog, I talked about why and how we implemented purpose at Savage. In this one, I want to talk about some of the things that purpose changed for us.
It all started with a powerful idea – the notion that doing business purely based on time or price is not the best way to build brand loyalty. The team at Savage realized that when companies value themselves based solely on what they do – selling things or hours – they are leaving out the most powerful part of the equation: purpose.
What does it mean for a business leader to be truly committed to purpose – and to lead a company that brings its purpose to life every day? We asked Savage President Bethany Haley: What does it look like when a CEO believes in purpose and walks the talk?