Improve customer experience by engaging every employee
The ultimate goal was to improve the customer experience, increasing customer loyalty and retention. To do that, every employee needed to see him or herself as part of the solution and take responsibility for his or her role in bringing customers back again and again.
Develop a flexible campaign that can be launched worldwide
Dell wanted a worldwide campaign with a singular visual identity promoting unified objectives, all in an easy-to-understand, fun, compelling package. It also had to be flexible enough for each division, in different parts of the world, to bring it to their employees in the most relevant way.