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Giving an Industry Leader an Industry-leading Web Presence

Diamond Offshore owns and operates the largest, most diverse fleet of offshore drilling units in the world – but you wouldn’t have known it from the company’s online presence. With an outdated design and limited functionality, the website no longer accurately reflected the innovative and evolving company. We designed Diamond Offshore a website fit for a long-standing leader.

Giving an Industry Leader an Industry-leading Web Presence

Diamond Offshore owns and operates the largest, most diverse fleet of offshore drilling units in the world – but you wouldn’t have known it from the company’s online presence. With an outdated design and limited functionality, the website no longer accurately reflected the innovative and evolving company. We designed Diamond Offshore a website fit for a long-standing leader.

The Results

No. 1 in organic search
19% mobile visitors
Careers section drives 33% of traffic

Completely revitalize a corporate website

Diamond Offshore’s business had changed dramatically in the years since its last site redesign, and it no longer reflected the company’s offerings and goals. We had four core objectives: Improve the HR section, highlight the company’s assets, attract more tech-savvy audiences and improve overall online awareness of the company.

Help the company shed its "old rig" reputation

The company is an industry leader in assets, with massive investments in newbuild drillships that make it a leader in ultra-deepwater drilling. The website needed to showcase the company’s innovations with a modern, sophisticated aesthetic that visually reinforced Diamond Offshore as a high-tech, innovative company.

How Savage Brands built an impactful web presence

Establishing an industry leader in assets

Showcasing Diamond Offshore’s assets meant highly visual and interactive content. Rig fleet maps give company operations visual context. Videos highlights for newbuilds, better rig categorizations and thumbnail visuals emphasize the critical additions of five ultra-deepwater upgrades, two ultra-deepwater acquisitions and six new construction deepwater and ultra-deepwater rigs. Revamped messaging focuses on the drillship newbuilds, which adds 20% to its fleet.


Driving recruitment through improved career site

With impactful, high-quality images of people throughout the site, the design reflects Diamond Offshore’s focus on its people. The messaging and design highlight the company’s industry-leading development programs, a key employer value proposition for the company. The messaging centers on the most important topics to potential recruits – benefits, company culture and opportunities for training and advancement, including the company’s world-class training facility.


Attracting tech-savvy contributors to a culture of innovation

In order to maintain its strong culture of innovation, Diamond Offshore needs to attract tech-savvy employees and partners. Reworking the site to appeal to mobile users and social media referrals aids that effort, attracting valuable traffic from those key audiences – mobile visitors make up 19% of the company’s web traffic and of referred visitors, 52% come from LinkedIn and 40% from Facebook.


Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.


4203 Yoakum Blvd., Fourth Floor
Houston, TX 77006
T 713.522.1555
F 713.522.1582
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