Completely revitalize a corporate website
Diamond Offshore’s business had changed dramatically in the years since its last site redesign, and it no longer reflected the company’s offerings and goals. We had four core objectives: Improve the HR section, highlight the company’s assets, attract more tech-savvy audiences and improve overall online awareness of the company.
Help the company shed its "old rig" reputation
The company is an industry leader in assets, with massive investments in newbuild drillships that make it a leader in ultra-deepwater drilling. The website needed to showcase the company’s innovations with a modern, sophisticated aesthetic that visually reinforced Diamond Offshore as a high-tech, innovative company.
How Savage Brands built an impactful web presence
Establishing an industry leader in assets
Showcasing Diamond Offshore’s assets meant highly visual and interactive content. Rig fleet maps give company operations visual context. Videos highlights for newbuilds, better rig categorizations and thumbnail visuals emphasize the critical additions of five ultra-deepwater upgrades, two ultra-deepwater acquisitions and six new construction deepwater and ultra-deepwater rigs. Revamped messaging focuses on the drillship newbuilds, which adds 20% to its fleet.
Driving recruitment through improved career site
With impactful, high-quality images of people throughout the site, the design reflects Diamond Offshore’s focus on its people. The messaging and design highlight the company’s industry-leading development programs, a key employer value proposition for the company. The messaging centers on the most important topics to potential recruits – benefits, company culture and opportunities for training and advancement, including the company’s world-class training facility.
Attracting tech-savvy contributors to a culture of innovation
In order to maintain its strong culture of innovation, Diamond Offshore needs to attract tech-savvy employees and partners. Reworking the site to appeal to mobile users and social media referrals aids that effort, attracting valuable traffic from those key audiences – mobile visitors make up 19% of the company’s web traffic and of referred visitors, 52% come from LinkedIn and 40% from Facebook.