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Brandonomics is all about how branding can help your bottom line. Brandonomics is a weekly interview series hosted by Robin Tooms, Savage’s Vice President of Strategy, that gives businesses an inside look at leading B2B and B2C brands and the marketing strategies they use to stay on top. You can listen to the Brandonomics interviews on The BusinessMakers website, or watch all of the interviews here.


How a great workplace environment will help you recruit the best talent

If you want to attract and hire good talent, your workplace user experience will be a factor. Bethany Andell continues her discussion with Lauri Goodman Lampson, president of PDR, a workplace consulting and design firm.
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Inspire the behaviors you want in your workplace and build on your values

It’s a new world out there and the way we work is changing. Today’s workforce does not need a “warehouse,” it needs a “hub” of connections and collaboration. What’s a leader to do? Savage’s Bethany Andell asks Lauri Goodman Lampson, president of PDR, a workplace consulting and design firm.

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Maximizing energy from your employees with a more purposeful workplace experience

How do you get maximum energy from your employees? Is it about purpose, and where does strategy fit in? If you’re doing it right, it all works together as it connects and inspires. Savage’s Bethany Andell chats with Lauri Goodman Lampson, president of PDR, a workplace consulting and design firm.

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Build a brand, and not just a logo, by getting the C-suite involved

Your executive team is a key stakeholder group in any rebrand process. The key here is to include them and to follow a strategic process. Why? Because you can’t solve big brand fragmentation challenges just by having a team work on the tactics – a new logo, or a new website. Robin Tooms interviews Chris Levy, Global Marketing Director at Quest Integrity, for ways to keep this process on track.

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Tips on how to plan and monitor your digital media placements to protect your advertising budget

Budgets are tight, so wouldn’t you want to make sure your ad dollars are hitting your intended audience? Myles Rose, Digital Marketing Operations Manager for Gulf States Toyota shares some digital marketing tips to keep your ad buys safe and secure.

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Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.


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Houston, TX 77006
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