Smart.Fresh.Human.
button_search
Want to Get in Touch?

Brandonomics is all about how branding can help your bottom line. Brandonomics is a weekly interview series hosted by Robin Tooms, Savage’s Vice President of Strategy, that gives businesses an inside look at leading B2B and B2C brands and the marketing strategies they use to stay on top. You can listen to the Brandonomics interviews on The BusinessMakers website, or watch all of the interviews here.


Need to be strategic in your marketing? A short guide to both the process and practice.

Is it possible to be MORE strategic in how you market services, solutions and expertise? And how do you know you’re still on point? Robin Tooms gets specific with Shavonnah Schreiber, director of global campaigns and events at IHS.

Read the transcript »

Don’t succumb to “logo soup.” Targeted marketing is much more effective.

A huge initiative like the NCAA Men’s Final Four means lots of branded events – with each event offering a different value for specific demographics. That’s a lot of targeted marketing! Robin Tooms visits with Rachel Quan, VP of external operations for the 2016 NCAA Men’s Final Four in Houston.

Read the transcript »

Need to market an important event? Consider a well-timed media blitz.

The 2016 NCAA Men’s Final Four Houston Local Organizing Committee is in full blitz mode, especially now that Rodeo is over. Robin Tooms interviews Rachel Quan, VP of external operations for more insight on how they manage their media dollars to drive attendance.

Read the transcript »

Going local with your brand – Grassroots marketing builds deep relationships in a community

It’s not just a game or two, it’s a total EVENT (and so much more)! Robin Tooms interviews Rachel Quan, VP of external operations for the 2016 NCAA Men’s Final Four Houston Local Organizing Committee to talk about how she built excitement within Houston so that we benefit as a community.

Read the transcript »

Large communication initiatives need a “village” to succeed – leverage partners and influencers to increase your reach

Coordinating thousands of volunteers requires a massive effort, a strong strategy and detailed communications. Robin Tooms interviews Rachel Quan, VP of external operations for the 2016 NCAA Men’s Final Four Houston Local Organizing Committee.

Read the transcript »


Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.


4203 Yoakum Blvd., Fourth Floor
Houston, TX 77006
T 713.522.1555
F 713.522.1582
Want to Get in Touch?
Driving Directions


button_search

This design mark is a federally registered trademark owned by Savage Design Group, Inc., U.S. Registration Number 4,067,258.

© 2017 Savage. All Rights Reserved