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Brandonomics is all about how branding can help your bottom line. Brandonomics is a weekly interview series hosted by Robin Tooms, Savage’s Vice President of Strategy, that gives businesses an inside look at leading B2B and B2C brands and the marketing strategies they use to stay on top. You can listen to the Brandonomics interviews on The BusinessMakers website, or watch all of the interviews here.


Build your thought leadership, and your brand, by showcasing unique perspectives

If you sell an intellectual product (that’s focused around people and expertise), how does that change your approach to building a brand? Robin Tooms visits with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.

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Celebrating your corporate anniversary is more than just marking a milestone, it’s making a mark with everything you do and say

What’s the best way to celebrate a 70-year-old brand? Consistently live the mission, of course! Robin Tooms interviews Kym King, Vice President of Public Relations at Goodwill Houston.

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Working with an international brand – keeping the larger perspective to add value to your local market

As an autonomous part of Goodwill Industries, an international organization, each local group has a certain responsibility to protect the brand. Robin Tooms interviews Steve Lufburrow, President and CEO, Goodwill Houston.

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Brand clarity: align your strategy, unique value and offerings to stay focused

Should branding and corporate strategy be aligned? We think so. Robin Tooms visits with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.

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Strategic partnerships need nurturing, and great communications, to succeed

Managing partnerships takes work, nurturing, focus and constant reassessment—somewhat like a marriage. Robin Tooms talks celebrations and analogies with Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center.

Read the transcript »


Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.


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