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Brandonomics is all about how branding can help your bottom line. Brandonomics is a weekly interview series hosted by Robin Tooms, Savage’s Vice President of Strategy, that gives businesses an inside look at leading B2B and B2C brands and the marketing strategies they use to stay on top. You can listen to the Brandonomics interviews on The BusinessMakers website, or watch all of the interviews here.


Storytelling and consistent communications help overcome brand misperceptions

What’s in a name—other than a brand challenge? Robin Tooms interviews Thao Costis, CEO of SEARCH Homeless Services.

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Communications around a new building move is important. Equip your team with key talking points to help them share WHY it’s important.

Moving up is always a positive. For Houston’s SEARCH Homeless, it’s especially meaningful. Robin Tooms interviews Thao Costis, CEO of SEARCH Homeless Services.

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Is it time for a brand refresh? Look at the purpose of who you are, who you serve and your future.

Do brands—even innovative ones—need updating? Can a good brand really get stuck with an outdated perception? Steve Lufburrow, President and CEO, Goodwill Houston answers all in his interview with Robin Tooms.

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Build your thought leadership, and your brand, by showcasing unique perspectives

If you sell an intellectual product (that’s focused around people and expertise), how does that change your approach to building a brand? Robin Tooms visits with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.

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Celebrating your corporate anniversary is more than just marking a milestone, it’s making a mark with everything you do and say

What’s the best way to celebrate a 70-year-old brand? Consistently live the mission, of course! Robin Tooms interviews Kym King, Vice President of Public Relations at Goodwill Houston.

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Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.


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