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Brandonomics is all about how branding can help your bottom line. Brandonomics is a weekly interview series hosted by Robin Tooms, Savage’s Vice President of Strategy, that gives businesses an inside look at leading B2B and B2C brands and the marketing strategies they use to stay on top. You can listen to the Brandonomics interviews on The BusinessMakers website, or watch all of the interviews here.


Working with an international brand – keeping the larger perspective to add value to your local market

As an autonomous part of Goodwill Industries, an international organization, each local group has a certain responsibility to protect the brand. Robin Tooms interviews Steve Lufburrow, President and CEO, Goodwill Houston.

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Brand clarity: align your strategy, unique value and offerings to stay focused

Should branding and corporate strategy be aligned? We think so. Robin Tooms visits with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.

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Strategic partnerships need nurturing, and great communications, to succeed

Managing partnerships takes work, nurturing, focus and constant reassessment—somewhat like a marriage. Robin Tooms talks celebrations and analogies with Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center.

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Leveraging globally created content into your local content marketing mix helps stretch marketing dollars

Can an international brand help the local affiliate? Under the right circumstances, it can add tremendous benefits. Robin Tooms interviews Kym King, Vice President of Public Relations at Goodwill Industries of Houston.

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Music as a communications tool? Yes, people relate to what’s “good for our soul”

Is your brand thinking about innovative ways to communicate and connect with your audiences? Robin Tooms interviews Steve Lufburrow, President and CEO, Goodwill Houston to discuss how Goodwill has used music, and music partnerships, as a powerful communications tool.

Read the transcript »


Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.


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