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Brandonomics is all about how branding can help your bottom line. Brandonomics is a weekly interview series hosted by Robin Tooms, Savage’s Vice President of Strategy, that gives businesses an inside look at leading B2B and B2C brands and the marketing strategies they use to stay on top. You can listen to the Brandonomics interviews on The BusinessMakers website, or watch all of the interviews here.


Brand conversations, early and often, is critical in forming strategic partner relationships

Global branding with partners adds several levels of complexity that must be understood. Robin Tooms interviews Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center to talk about finding those great brand partner matches.

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Top brands differentiate on a unique value combination and think beyond a “me too” approach

Professional services firms have unique challenges around differentiating themselves; setting both the thought leadership and the relationship strategies in place. Robin Tooms chats with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.

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The ongoing branding challenge – clarifying, communicating and connecting a brand’s purpose to create action

Being the keeper of a 70-year-old brand is a big responsibility; one that comes with its own challenges. Robin Tooms interviews Kym King, Vice President of Public Relations at Goodwill Houston to talk about how brands can better communicate mission and purpose to connect with customers and create action.

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Two practices of great brands: evolve to stay relevant, and celebrate important milestones

How does a brand stay strong, and relevant, over 70 years? Robin Tooms interviews Steve Lufburrow, President and CEO, Goodwill Houston to discover how the organization continuously builds upon its brand platform.

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Co-branding can build strong partnerships, with careful brand stewardship

Extending your global reach is a good thing but it also creates many moving pieces. Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center, talks about how branding has positively affected their partnerships worldwide.

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Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.


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