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Brandonomics is all about how branding can help your bottom line. Brandonomics is a weekly interview series hosted by Robin Tooms, Savage’s Vice President of Strategy, that gives businesses an inside look at leading B2B and B2C brands and the marketing strategies they use to stay on top. You can listen to the Brandonomics interviews on The BusinessMakers website, or watch all of the interviews here.


Match your brand name to the company you want to be

To be successful, your company needs to “dress for the job you want” by matching your naming strategy to your larger brand strategy. David Skinner, CEO at KCA, talks about how their name change demonstrates who they want to be as a company.

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Reach outside traditional branding teams roles for greater brand impact

Brand and marketing teams can and should think bigger. They can look for opportunities to support the business in broader ways, which in turn helps the business see value in the brand. Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center, talks about how their team leverages branding to positively affect their partnerships worldwide.

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There are three corporate strategies — and you have to pick one

There are only three possible strategies for your company to pursue — and as much as you may want to claim all three, you can only deliver one. Steve Brody, a Vistage International chair and President of Naviond US, shares his advice for leaders making strategic decisions.

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The Key to Marketing Success: Realize You’re in a Laboratory

The most successful marketing efforts aren’t preplanned. They come from experimentation and studying customer behavior. Steve Brody, current chair at Vistage International and President of Naviond US, shares why the best marketers understand that they operate in a laboratory.

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Want to grow your business? Narrow your focus

Though it may seem counterintuitive, narrowing your focus as a company is a key factor for success. Steve Brody, a current chair of Vistage International and president of Naviond U.S., talks about how focusing on just the right market segment makes all the difference.

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Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.


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