With today’s competitive markets, if you want to be an innovative company – the kind that disrupts industries and leapfrogs competitors, then you can’t conduct business as normal. And if you’re looking for forward-thinking leaders to match that strategy, would you expect to find them through traditional means, or is this a time to think unconventionally too?
Science fiction gives us a glimpse into the future, like the sci-fi thriller Minority Report, set in 2054, that demonstrated an interesting concept: the ability to market based on facial (or, in the case of the film, retinal) recognition. We’ve already seen companies try to harness this sort of technology to put clients’ messages directly in front of their prospective customers.
Folks who work in creative roles are all too familiar with the idea of creative block, but you don’t have to be in a traditionally creative role to experience a lack of creativity just when you need it most. By any name – writer’s block, designer’s doldrums, accounting apathy, marketing malaise, programmer’s procrastination – the frustrating lack of inspiration is just as hard.
Over the past four months, our Brandonomics interviews on The Businessmakers have highlighted top brands and their marketing strategies. We’ve interviewed marketing leaders from various industries about their new strategies, their best campaigns and the direction they see their brand going next year.
Perhaps it’s the start of a new year (which makes everyone more optimistic), but innovation has surfaced in many articles I’ve researched and read over the past week. I thought I might share a few that highlight variations of that theme. Let the reading, bookmarking, sharing and following begin.