Having a mission statement is more than a declaration of a company’s intent. A mission statement should be memorable, invoke inspiration, and call the audience to action. But having a mission statement and living it are entirely separate things.
One of my favorite ad headlines states, “You don’t open a Bike Shop to Run a Balance Sheet.” You open a bike shop because you love bicycles. You are passionate about riding them, talking about them and sharing them with others. This is how most great businesses are started. Someone with a personal passion recognizes a need in the marketplace, takes a risk and starts a company to share their vision with the world.
What happens when you have mad scientists on staff? Just check the manifesto. (The magic is not only in the ink.) Savage’s Bethany Andell continues her visit with Patricia Quinlan, chairman and owner of InkJet Inc.
Purpose and behavior can bring a company’s values to life. Are your employees advocates for your brand? Savage’s Bethany Andell continues her visit with Patricia Quinlan, a maverick spirit who is also chairman and owner of InkJet Inc.
There are many ways to make a company successful. At InkJet, mission, vision and values are purposeful to the tribe and critical to the individual. But what is the benefit of doing this? As it turns out, every company has many different stakeholders, and the common ground for all starts with connecting around purpose. Savage’s Bethany Andell interviews Patricia Quinlan, a maverick spirit who is also chairman and owner of InkJet, Inc.
A few weeks ago I got to attend my first Conscious Capitalism Conference in Philadelphia, PA. As a designer and an introvert, I wasn’t sure how much I would get out of it personally, but I was so excited for the opportunity to promote the Savage way and support fellow Savages.
In preparation for Conscious Capitalism 2017 in Philadelphia, Savages attending the conference had the opportunity to define what “play” personally meant in a workshop with Corey Blake at Round Table Companies.
This was not a question most people expected to be asked at the 2017 Conscious Capitalism Conference in Philadelphia. But from the moment people sat down in the big comfy armchair to get their caricatures drawn, they knew something was different.
Values rooted in passion and a strong purpose offer a winning combination for his company, and for their clients. Bret Farrar is back. The CEO and founding partner for Sendero Consulting visits with Savage’s Bethany Andell.