Savage designed a college recruitment program for Anadarko that is integrated and shares a consistent theme: "Ready. Set. Grow!" We focused on the range of career paths at Anadarko and the fact that new employees receive immediate, hands-on experience. The program includes an interactive CD-ROM, a recruiting section on the Web site, a brochure, a pocket folder, and a FAQ sheet and template.

Results
Engineering and Exploration made offers to top students, and their evaluations were extremely favorable. The Accounting and IT divisions reported that their recruiting goals would also be met by qualified new hires. All four groups reported that they not only had full interview schedules but had the top students at each school request interviews. They also observed that their interviewees were more prepared and more knowledgeable about Anadarko during the interview.

"Anadarko's new Engineering Internship brochure was successful in achieving several goals... The most important impact of the brochure was that it told students that Anadarko is a fun and exciting place to work where they will get real experience. The smiling pictures of the three young engineers and the quotes about their Anadarko internships told that story very effectively. We hired 48 college interns for 2003, filling the open positions with accomplished students of very high caliber, some of whom will likely be hired in the future engineering employees."

- Susan Howes, Engineering Department