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Dell Inc.
"Be The Reason" Identity
Since campaign launch in January 2005, the customer satisfaction improvement rate is up 20% Worldwide. Customer experience rallies have attracted over 2,500 employees and over 4,000 employees in the U.S. and EMEA viewed the introductory Web cast alone. Anecdotal evidence suggests enthusiastic, positive feedback from employees as well as a grass-root interest and adoption across all lines of the business.
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