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Savage to Present "He Stuck Cheese Up His Nose? – The Brand Impact of Web 2.0 and Social Media" at PRSA Houston’s PR Day
October 6, 2009, Houston – Robin Tooms, Brand Director_Interactive Strategist, and Stephen Banks, Multimedia Manager_Web Marketing Consultant, both of Savage, will speak at the Houston Chapter’s Public Relations Society of America (PRSA) PR Day 2009 on Wednesday, October 7 at the Westin Galleria in Houston. Tooms and Banks’ presentation, entitled “He Stuck Cheese Up His Nose? – The Brand Impact of Web 2.0 and Social Media,” will review both best practices where companies successfully embraced social media as part of their communications plans and lessons learned from those who failed, impacting their brands negatively.
The presentation will help PR professionals formulate a targeted social media campaign that results in a significant and measurable brand impact. “Attendees will learn how they can shape their brand online with social media tools – looking at both what their company and their employees are doing – and leverage them for better communications and search results,” said Robin Tooms.
The Public Relations Society of America, based in New York City, is the world’s largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide, 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities throughout the United States. www.prsa.org
Savage specializes in branding and corporate design, including the creation of identities, annual reports, marketing collateral and websites. Founded in 1973 by Paula Savage and headquartered in Houston, Texas, the firm’s work has received numerous awards and has been published in most of the profession’s juried books and publications.
www.savagebrands.com
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