Author Savage BrandsCategories Branding, Culture/Employee Engagement, StrategyLeave a comment on When to Ask: Why Not? When to Ask: Why Not?
As a company, Savage has been reading thought-provoking books and discussing them together, talking about how their insight might apply to our work. We recently finished Start with Why by Simon Sinek, which encourages people to take a step back to understand why we do what we do.
Author Savage BrandsCategories Branding, Savage ThinkingLeave a comment on Corporate Purpose is No Longer Optional Corporate Purpose is No Longer Optional
Forbes magazine recently published an article that confirmed what we at Savage preach to our clients: “People don’t come to work every day for just a paycheck, and customers aren’t indiscriminate shoppers anymore. They both want purpose, they want to believe, and they want to feel like they’re part of something large than themselves.” Purpose – it’s our favorite word at Savage.
Author Savage BrandsCategories Branding, Culture/Employee EngagementLeave a comment on Brand Storytelling Brings a Little Magic to Your Branding Brand Storytelling Brings a Little Magic to Your Branding
With social media and social sharing sites consuming so much of people’s time, it’s no wonder that storytelling has become the best way to share your brand. The traditional methods of “push” advertising get old very quickly, even if they are clever and well done. But stories? People never get tired of great stories.
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Social Media, Strategy, Web + Online MarketingLeave a comment on Online Inspiration: Links to Feed the Savage Mind Online Inspiration: Links to Feed the Savage Mind
We asked a handful of Savages (yes, that’s what we call our group of talented employees) to share some of their favorite online resources. What you’ll see here is an eclectic set of links that reflect our interests – branding, design, web, strategy and a bit of fun thrown in. We hope this sparks some new ideas for you.
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Marketing CommunicationsLeave a comment on Need More Effective Communications? Start by Aligning Your Brand with Your Culture Need More Effective Communications? Start by Aligning Your Brand with Your Culture
Your company is sending out communications every day, but do these messages paint an accurate picture of your customers’ experience with the company? If your customers see a disconnect between what you say you do and what your employees actually do, then that creates a “credibility gap” for your brand.
Author Savage BrandsCategories Branding, Culture/Employee Engagement, Savage ThinkingLeave a comment on Ask the Expert: The key to becoming a top brand – Purpose Ask the Expert: The key to becoming a top brand – Purpose
Creating an authentic brand is all about being consistent: your vision and messaging need to align with employee behaviors. That’s why having a clear purpose is so critical to branding. Robin Tooms, Vice President of Strategy at Savage, talks about how purpose makes it easy to spot a top brand.
Author Savage BrandsCategories Branding, Culture/Employee Engagement, Employer BrandingLeave a comment on Assessing Your HR Brand: Are You Retaining the Best & Brightest? Assessing Your HR Brand: Are You Retaining the Best & Brightest?
Whether you’ve set out to intentionally create one or not, your company has an HR brand. An HR brand is more specific than your overall brand, and is internal to the company – it encompasses the way your employees experience your workplace and talk about it, the way leadership deals with internal issues and the beliefs employees have about why it’s important to work there.
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Savage ThinkingLeave a comment on M&A Cultural Alignment: A Unified Culture Means a Strong Brand M&A Cultural Alignment: A Unified Culture Means a Strong Brand
When companies participate in M&A activity, they understand that there will be challenges associated with combining two unique businesses into a single entity. How customers will react to the combined business is a big concern. Managing customer expectations, ensuring that the company’s external brand is shifted smoothly and value remains high all need to be addressed in the external rebrand.
Author Jackie DrydenCategories BrandingLeave a comment on Kudos to Companies Leading with Purpose: Tomball Ford Kudos to Companies Leading with Purpose: Tomball Ford
I picked up a print edition of the Houston Chronicle today, and it was so refreshing to read about a local car dealership who is interested in the customer experience and their community. Many companies give these words lip service, but Tomball Ford is shouting it out and backing it up with their actions.
Author Jackie DrydenCategories Branding, Internal Communications, Savage ThinkingLeave a comment on Back to High School: Microsoft Gets a Low Grade on Employee Engagement Back to High School: Microsoft Gets a Low Grade on Employee Engagement
Top performing companies are ones who focus on their purpose (the reason why they exist as a company) and empower each employee to deliver on that purpose.