Author Jackie DrydenCategories Branding, StrategyLeave a comment on Still scratching my head over JCPenney’s rebrand Still scratching my head over JCPenney’s rebrand
I can’t help but wonder about the new JCPenney brand strategy. When the company hired Ron Johnson last year I was sure he was brought onboard to share how he helped Target transform their brand into a “cool” place to shop. Or perhaps he was recruited by this well-loved retailer to shed light on how he positively impacted the Apple retail shopping experience. Although the new advertising for JCPenney has been intriguing, it seems to be making promises that do not match the shopping experience.
Author Bethany AndellCategories Branding, Marketing Communications, Social MediaLeave a comment on Storytelling for Branding and Marketing. Links to Read and Follow. Storytelling for Branding and Marketing. Links to Read and Follow.
Stories motivate, inform and inspire. Like campfire stories of old, they are memorable because they invite the audience to “actively participate” and absorb key points by relating to the narrative elements. Because of this, storytelling is a powerful tool for brand communications (and let’s not forget social media too).
Author Savage BrandsCategories Branding, Web + Online MarketingLeave a comment on Managing Your Brand in the Digital Age Managing Your Brand in the Digital Age
Your brand is your most important asset. Your brand is what attracts the best job candidates, commands a premium in your stock price and helps you retain top talent.
Author Savage BrandsCategories Branding, Internal CommunicationsLeave a comment on Is it Time for a Brand Audit? Is it Time for a Brand Audit?
As the economy starts to perk up, more visibly in Houston then in other parts of the country, it may be time to measure your customers’ perception of your company.