Jackie Dryden Inducted into the Southwest Advertising Hall of Fame


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Fearless. Jackie Dryden’s “purpose” word aptly describes her impressive career that has been marked with relentless passion and creativity.

Now, her tenacity and talent are celebrated with the tribute of being inducted into the Southwest Advertising Hall of Fame, Class of 2018. It is the premier honor bestowed on those who are outstanding and distinguished in marketing communications and advertising.

With a track record of trailblazing and breaking barriers, Jackie now serves as Savage’s Chief Purpose Architect, navigating the path for clients to discover the deep reason they exist and to create connections that drive brand and company loyalty.

“Jackie has always been a creative pioneer and she continues to make an indelible mark at Savage,” said Bethany Andell, Savage President. “She is an inspiration, a motivator, a coach, a mentor, and a passionate force to be reckoned with. She is so deserving of this honor that commemorates the positive influence she has on her clients and co-workers throughout her exemplary career.”

In the past, Jackie has served in creative leadership positions at national and regional agencies. She headed one of the first women-owned advertising agencies and founded her own design firm representing clients throughout the southwest and winning hundreds of awards. Her passion is developing creative and strategic communications work that reflects a client’s corporate purpose.

As co-author of the book “Get Your Head Out of Your Bottom Line and Build Your Brand on Purpose,” Jackie is a sought-after national speaker and writer on how to achieve a purpose-driven organization. Recently, she has written several columns for Forbes on alignment with purpose.

Jackie has also been recognized with the AAF-Houston Living Legend Award and an AAF Silver Medal during her career. She is a past president of AAF-Houston and has served on the President’s Council. Congratulations Jackie for this latest achievement in her remarkable career.

About the Southwest Advertising Hall of Fame

The Southwest Advertising Hall of Fame was created by the Tenth District of the American Advertising Federation to honor men and women from the region who have distinguished themselves. Inductees will automatically be nominated for the National AAF Advertising Hall of Fame as they become eligible. The Tenth District of the American Advertising Federation represents the affiliate advertising clubs and federations of the American Advertising Federation (AAF) in Arkansas, Louisiana, Oklahoma and Texas. The AAF is the only national grassroots trade association to encompass all segments of the advertising industry, including advertisers, agencies, corporate marketing departments, broadcast and print media companies, industry suppliers, college chapters and national trade associations engaged in various advertising pursuits.

Savage BrandsCompanies today are faced with a number of pressures including commoditization, the ability to engage and retain great employees and customers and a general public mistrust in capitalism. However, Savage Brands believes that business is a force for good. The company is focused on revolutionizing corporate America by helping leaders at business-to-business companies build Purpose-led brands. We employ Savage Thinking® to unleash the inherent good within companies to create strong cultures, loyal stakeholder relationships and sustainable competitive differentiation. We believe that aligning a company’s operations, culture and brand to its Purpose is the path to realizing lasting, meaningful success while having a positive impact on your team, your customers, your suppliers, your investors and your community.

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