Savage’s Work Recognized In National Employer Brand Award Show

We are thrilled to share that our work with Vulcan Industrial has been recognized on the national stage by winning 1st place in the Best Employer Brand Launch category at the 2025 Rally® Awards, the industry’s leading showcase for excellence in talent marketing and employer branding.

One of the most competitive categories in the field, this award celebrates companies who successfully uncover and activate their employer value proposition to create an authentic and differentiated employer brand. Vulcan’s brand which was anchored in the idea of Winning Big was brought to life through a holistic, multi-phase launch that included executive and manager onboarding, a hands-on, company-wide Opening Ceremony, and a comprehensive internal rollout via Microsoft Viva Engage.

Award-Winning Results:

• 100% employee participation rate, 64% engagement rate, and 168,000+ post views on their new comms platform
• 15% reduction in attrition
• 10% increase in productivity
• 50% reduction in scrap
• 1 unified culture that everyone could articulate and rally around

“Working with Vulcan’s leadership was a true partnership,” said Sarah Haasis, Savage’s Director of Brand Strategy. “Their culture was already unique and special. We just helped give it a voice, a look, and a way to lean further into it.”

Savage Brands believes in unleashing the good inherent within all organizations. Business results are driven by connecting with people at the belief level. That’s why we align everything a company says and does with its Purpose through a proven process that links strategy and execution with “why.” We solve the challenges corporate America faces by building tribal loyalty from the inside out, focusing on people first to deliver authentic brand experiences. Savage builds purposeful brands, communications, leaders and cultures.