Author Savage BrandsCategories BrandonomicsLeave a comment on Analytics are critical for marketers – online and offline Analytics are critical for marketers – online and offline
Digging into analytics is a critical activity for marketers, whether they’re marketing online or offline. Daniel Cotlar, Chief Marketing Officer at Blinds.com, talks about what metrics their business finds most telling.
Author Savage BrandsCategories BrandonomicsLeave a comment on Leveraging events for great, targeted campaigns Leveraging events for great, targeted campaigns
For the Houston Zoo, Zoo Lights was a great event that became the perfect targeted marketing campaign. Christine Warren, marketing director for the Houston Zoo, talks with Robin Tooms about their strategy for leveraging this huge event.
Author Savage BrandsCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Crowdsourcing Cultural Change: A Recipe for Creativity and Conflict Crowdsourcing Cultural Change: A Recipe for Creativity and Conflict
Cultural change within a company will always cause friction and growing pains. Some of the pushback can be alleviated by getting feedback at every level of the company throughout the process. Unfortunately, this can cause it’s own problems, as people voice their own ideas of what the company is and should be.
Author Savage BrandsCategories BrandonomicsLeave a comment on Building marketing messages from vision and values Building marketing messages from vision and values
Crafting marketing messages around corporate vision and values: the best insights from Monica Silva, team lead of internal communications at Phillips 66 and Rob Camper, SVP, strategic brand director at Cadence Bank
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on The Backflip Theory: Execution is More Than Just Knowledge The Backflip Theory: Execution is More Than Just Knowledge
When I speak to companies about connecting with their purpose and creating compelling mission and vision statements and acting on it, I usually get a lot of nods.
Author Savage BrandsCategories BrandonomicsLeave a comment on Great marketing needs great data: Testing and analytics in marketing Great marketing needs great data: Testing and analytics in marketing
The best marketing decisions come from good information about user. But getting that data can be a challenge. Robin Tooms talks to Daniel Cotlar, Chief Marketing Officer at blinds.com about how they test their marketing decisions.
Author Ashley RundallCategories DesignLeave a comment on A Designer’s Inspiration: Envy is a Great Motivator A Designer’s Inspiration: Envy is a Great Motivator
Designer’s envy. We’ve all had it. Even non-designers get it. It’s that feeling you get when you see something so brilliant or so simple that it is just plain genius that you wish you had thought of it. Or maybe it’s just a beautiful design that is completely out of your comfort zone, and you’re so jealous that you can’t do that.
Author Savage BrandsCategories BrandonomicsLeave a comment on Great media partnerships make marketing effective Great media partnerships make marketing effective
Having truly valuable relationships with media can make the difference between marketing flying or flopping. Christine Warren, Marketing Director at the Houston Zoo talks about how their radio and television partnerships made Zoo Lights a success.
Author Savage BrandsCategories BrandonomicsLeave a comment on Marketing should drive the company’s innovations Marketing should drive the company’s innovations
By keeping a finger on the customers’ pulse and acting as the eyes and the ears of the company, marketers drive the most effective innovations. Daniel Cotlar, Chief Marketing Officer at Blinds.com, shares the innovations that have made them the largest retailer of their kind in the world.
Author Savage BrandsCategories BrandonomicsLeave a comment on Branding Challenges of Marketing Large-Scale Events Branding Challenges of Marketing Large-Scale Events
When you’re marketing a large-scale event that appeals to multiple audiences, the branding needs to be flexible. Christine Warren, Marketing Director at the Houston Zoo, talks about how they addressed some of those issues with Zoo Lights.