Author Savage BrandsCategories BrandonomicsLeave a comment on Marketing plays a critical role in business strategy Marketing plays a critical role in business strategy
Marketing teams play a crucial role in overall brand strategy. Brooke Mathes-Yep, Vice President of Corporate Marketing at NCI Building Systems talks to Robin Tooms about how her team’s market research led to outstanding sales performance.
Author Bethany AndellCategories Culture/Employee Engagement, Employer Branding, Savage ThinkingLeave a comment on The Advantages of a Strong Company Culture to Employee Engagement The Advantages of a Strong Company Culture to Employee Engagement
A company with engaged employees is easy to spot. In these organizations, the culture is clearly defined and employees understand the purpose and goals they are working toward. Simply put, there is a feeling of shared success.
Author Savage BrandsCategories BrandonomicsLeave a comment on Key factor in making brand journalism work: A great team Key factor in making brand journalism work: A great team
The most important factor in determining whether your brand journalism efforts will fly or flop is the strength of your team. To create great, innovative content that resonates with your brand’s audience, you need the best team available. Karen Love, Director of Practice Growth at PKF Texas, talks to Brandonomics about how her team works together toward effective brand journalism.
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Marketing CommunicationsLeave a comment on Need More Effective Communications? Start by Aligning Your Brand with Your Culture Need More Effective Communications? Start by Aligning Your Brand with Your Culture
Your company is sending out communications every day, but do these messages paint an accurate picture of your customers’ experience with the company? If your customers see a disconnect between what you say you do and what your employees actually do, then that creates a “credibility gap” for your brand.
Author Savage BrandsCategories Branding, Culture/Employee Engagement, Savage ThinkingLeave a comment on Ask the Expert: The key to becoming a top brand – Purpose Ask the Expert: The key to becoming a top brand – Purpose
Creating an authentic brand is all about being consistent: your vision and messaging need to align with employee behaviors. That’s why having a clear purpose is so critical to branding. Robin Tooms, Vice President of Strategy at Savage, talks about how purpose makes it easy to spot a top brand.
Author Savage BrandsCategories BrandonomicsLeave a comment on Capturing broad product and service offerings in a unified brand Capturing broad product and service offerings in a unified brand
When you offer a broad range of products ands services, both tangible and intangible, a compelling, unified brand is the key to tying them all together. Rob Camper, Strategic Brand Director at Cadence Bank, talks about how they sell all their offerings with a single, purposeful brand – revolutionizing the banking experience.
Author Savage BrandsCategories BrandonomicsLeave a comment on Branding messages for business diversification must have internal buy-in Branding messages for business diversification must have internal buy-in
Rebranding as you diversify your business can be chaotic. By getting internal buy-in with branding messages, you make sure your brand still comes truthfully out of your culture. Brooke Mathes Yep, vice president of corporate marketing at NCI Building Systems, talks about their rebranding efforts as they expanded their offerings.
Author Savage BrandsCategories BrandonomicsLeave a comment on Simple is Best: Rebranding for Simplicity and Clarity Simple is Best: Rebranding for Simplicity and Clarity
When you simplify your brand, it can have a huge payoff. Robin Tooms continues the discussion with Chloe Dao, women’s apparel designer, about what her rebranding has meant for her business.
Author Savage BrandsCategories Culture/Employee Engagement, Employer Branding, Internal CommunicationsLeave a comment on What You Can Learn about Recruiting from America’s Top 5 Places to Work What You Can Learn about Recruiting from America’s Top 5 Places to Work
What makes a company a great place to work? Each year, Fortune magazine releases a list of the top 100 Best Companies to Work For. We’re taking a closer look at the top five, and what their methods can teach you about improving the working environment in your company.
Author Savage BrandsCategories BrandonomicsLeave a comment on Establishing the ‘why’ behind your rebrand Establishing the ‘why’ behind your rebrand
How do you know it’s time to rebrand? Robin Tooms talks to Chloe Dao, fashion designer and entrepreneur, about the decision to rebrand her boutique, and how she communicated the ‘why’ to her customers.