Savage Thinking
Perspectives on how brand, culture and marketing can help organizations navigate pivotal moments, strengthen connection and stay focused on what matters most.
A Marketing Budget Guide for Mid-Market Companies: How Much Should You Spend in 2027?
As buyers flock to newer AI channels such as Claude, Gemini, and ChatGPT to research solutions, marketing budget…
Savage’s Summer 2026 Reading List
We asked the Savage team to share what’s on their summer reading list and, more importantly, why. The…
“The Bear” and the Kind of Culture People Show Up For
Spoiler alert: This article talks about the final season of the FX show “The Bear,” streaming on Hulu.…
Growth and Expansion: How to Protect and Build Company Value
Growth is the goal of any business. Increased market share. Broader reach. Higher margins. Greater enterprise value. But…
A Brand Strategy Is Only as Strong as Brand Discipline
Many organizations invest significant time and effort into building a strong brand strategy. The challenge is often what…
AI Is Optimizing Work. Who Is Designing the Culture Around It?
AI is doing what it was designed to do. It’s making work faster, more efficient and easier to…