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Savage Thinking

Perspectives on how brand, culture and marketing can help organizations navigate pivotal moments, strengthen connection and stay focused on what matters most.

A Marketing Budget Guide for Mid-Market Companies: How Much Should You Spend in 2027?
Latest • Strategy

A Marketing Budget Guide for Mid-Market Companies: How Much Should You Spend in 2027?

As buyers flock to newer AI channels such as ChatGPT, Gemini and Perplexity to research solutions, marketing budget planning has grown more complex. While most mid-market businesses invest between 2% and 10% of annual…

By Heather Manes • August 18, 2026 Read the Story
Savage’s Summer 2026 Reading List
July 16, 2026 • Culture

Savage’s Summer 2026 Reading List

We asked the Savage team to share what’s on their summer reading list and, more importantly, why. The…
“The Bear” and the Kind of Culture People Show Up For
July 10, 2026 • Culture, Experience, Leadership

“The Bear” and the Kind of Culture People Show Up For

Spoiler alert: This article talks about the final season of the FX show “The Bear,” streaming on Hulu.…
Growth and Expansion: How to Protect and Build Company Value
June 16, 2026 • Brand, Culture, Growth, Leadership

Growth and Expansion: How to Protect and Build Company Value

Growth is the goal of any business. Increased market share. Broader reach. Higher margins. Greater enterprise value. But…
A Brand Strategy Is Only as Strong as Brand Discipline
June 8, 2026 • Brand, Design, Leadership

A Brand Strategy Is Only as Strong as Brand Discipline

Many organizations invest significant time and effort into building a strong brand strategy. The challenge is often what…
AI Is Optimizing Work. Who Is Designing the Culture Around It?
May 14, 2026 • AI, Culture, Experience, Leadership

AI Is Optimizing Work. Who Is Designing the Culture Around It?

AI is doing what it was designed to do. It’s making work faster, more efficient and easier to…
We’ve Never Been More Connected. So Why Does It Feel Like We’re Falling Apart?
May 7, 2026 • Culture, Growth, Transformation

We’ve Never Been More Connected. So Why Does It Feel Like We’re Falling Apart?

We have never had more ways to connect at work: platforms, dashboards, agents, collaboration tools, AI assistants, automations…