Savage Wins Two Crystal Awards at 2026 AMA Houston Crystal Awards
Author Savage BrandsCategories Branding, Marketing Communications
Savage recognized for standout work with Champion Fiberglass and Vulcan Industrial
Savage is proud to announce two wins at the 2026 AMA Houston Crystal Awards, recognizing work across two distinct areas: a webinar for Champion Fiberglass and an employer brand and culture program for Vulcan Industrial.
Champion Fiberglass — Multimedia & Video
Category: Webinar/Interactive/Multimedia Marketing Presentation
Submission: TDW Webinar for Champion Fiberglass®
The webinar was designed to educate utility decision-makers on critical conduit challenges while positioning Champion Fiberglass as a trusted industry expert. By delivering technical, value-driven content through a respected trade media partner, the program increased brand awareness, generated qualified leads, and contributed to measurable business growth.
“This webinar exceeded our expectations in every meaningful measure. From record-setting registrations and strong live participation to the quality of questions and new business opportunities generated, the program proved that technical, education-driven content resonates with our audience. Most importantly, it helped us build relationships with key utility decision-makers and convert engagement into measurable business growth.”
– Matt Fredericks, VP of Sales and Marketing, Champion Fiberglass®
Vulcan Industrial — Corporate Culture
Category: Corporate Culture
Submission: Winning Big: From Employer Brand Launch to Cultural Operating System
Savage also received a Crystal Award in the Corporate Culture category for its work with Vulcan Industrial. The recognition builds on continued momentum for the program, which has also earned a Gold Stevie® Award in the 2026 American Business Awards, a Lantern Award for Internal Branding at the 2025 BMA Houston Lantern Awards and a first-place national win for Best Employer Brand Launch at the 2025 Rally® Awards.
Vulcan’s employer brand strategy (EVP) was anchored in the idea of ‘Winning Big’ and brought to life through a holistic, multi-phase launch that included executive and manager onboarding, a hands-on, company-wide launch event, and a comprehensive internal rollout, resulting in measurable business and engagement results.
Read the full case study here.
“Bringing Vulcan’s vision for its culture to life was incredibly rewarding. The team was open to bold, new ideas, and it paid off. From high-level strategy to the tactical details of the activation, they were a true partner throughout.”
– Sarah Haasis, Head of Strategy, Savage
Savage Brands believes in unleashing the good inherent within all organizations. Business results are driven by connecting with people at the belief level. That’s why we align everything a company says and does with its Purpose through a proven process that links strategy and execution with “why.” We solve the challenges corporate America faces by building tribal loyalty from the inside out, focusing on people first to deliver authentic brand experiences. Savage builds purposeful brands, communications, leaders and cultures.