What Smart. Fresh. Human. Sounds Like
Author Abby Lasaine VazquezCategories Branding, Culture/Employee Engagement, Strategy
Our best work happens when strategy, creativity and people move in rhythm.
At Savage, we often talk about what it means to be Smart. Fresh. Human.
Smart means seeing the whole picture and knowing the way forward.
Fresh brings creative energy and new perspective to the work.
Human reminds us that culture and great work ultimately come down to people.
Those ideas shape how we approach brand, culture and marketing every day.
So I wondered: what would it sound like?
Smart. Fresh. Human. (On Repeat) is a playlist inspired by those values –reflecting clarity, creative spark and connection.
Take a listen.
🎧 Smart. Fresh. Human. (On Repeat) – Volume 1
Smart.
Clarity. Perspective. Knowing the way forward.
• “Dreams” – Fleetwood Mac
• “Everybody Wants to Rule the World” – Tears for Fears
• “Clocks” – Coldplay
• “Pompeii” – Bastille
• “Bitter Sweet Symphony” – The Verve
Smart isn’t loud. It’s grounded. It sees the whole picture and knows the way forward.
Fresh.
Creative energy. New perspective. Ideas gaining momentum.
• “Dog Days Are Over” – Florence + The Machine
• “Feel It Still” – Portugal. The Man
• “Good as Hell” – Lizzo
• “Texas Sun” – Khruangbin & Leon Bridges
• “Sunset Lover” – Petit Biscuit
Design-in-progress. Brainstorming energy. The spark that turns ideas into momentum.
Human.
Connection. Community. The moments that bring us together.
• “You Get What You Give” – New Radicals
• “Lean on Me” – Bill Withers
• “Better Together” – Jack Johnson
• “Home” – Edward Sharpe & The Magnetic Zeros
• “Stand by Me” – Ben E. King
Culture isn’t owned by the company. It’s carried by people.
Music has a way of revealing personality: the things we value, the energy we bring and the moments we share. This playlist is a small reflection of the rhythm behind our work at Savage: thoughtful, creative and deeply human.
If a song comes to mind that belongs on Volume 2, I’d love to hear it. Feel free to email me with your suggestions.
Did you know Amazon’s Alexa actually has an older sister, Abby? Like Alexa, Abby is a fountain of knowledge on a variety of topics, but she is the ultimate resource – combining that knowledge with her account management, organizational and event-planning talents and a keen understanding of technology to positively impact all of us. Even better, she has more personality, less attitude, a spontaneous, infectious laugh and she doesn’t listen in on private conversations.
As Savage’s Senior Brand Manager, Abby maintains a constant heads-down approach to work, orchestrating a continuous symphony of meetings, vendor negotiations and budget discussions, and developing strong partnerships with clients. Her knowledge of strategic planning and branding ensures a seamless integration of marketing communications including branding, media relations, community relations, websites and more. Abby graduated from Baylor University and works with clients such as Houston-Galveston Area Council Workforce, Baylor College of Medicine, Diamond Offshore, EDF, SEACOR Marine and SOFEC.
Unlike Alexa, who works 24/7 and craves power, Abby manages to maintain a harmonious work/life balance, spending her time supporting her three girls and their various interests in school, sports, church while mentoring and volunteering for a number of community organizations.