Two Savages speak to women about the Purpose Revolution
Author Savage BrandsCategories News
The Purpose Revolution: In a world of forty-dollar logos, nephews who build websites and Photoshop on every computer, how do creatives differentiate and become indispensable to clients?
That’s the topic of the talk that Bethany Andell, President, and Jackie Dryden, Purpose Architect, will be giving at the upcoming Women Communicators of Austin February 2015 Luncheon.
Purpose is a topic that is near and dear to the hearts of the Savage team, as it was the focus of a recent re-lensing of our entire business. Today, each team member is helping to lead a revolution of Purpose. Bethany and Jackie will share how the company developed Savage Thinking, an ideology and methodology for guiding a company through uncovering and delivering on the true reason the business exists.
As leaders in a woman-owned agency, Bethany and Jackie are uniquely positioned to speak to women in the fields of communication, design, advertising and marketing who worry about clients taking them seriously as strategic partners and who are interested in how uncovering and living their own Purpose can help them differentiate and succeed.
The event will take place Wednesday, Feb. 18 at the University of Texas Club at Darrell K. Royal Memorial Stadium in Austin.
Read the event Q&A with Jackie and Bethany.
Savage Brands believes in unleashing the good inherent within all organizations. Business results are driven by connecting with people at the belief level. That’s why we align everything a company says and does with its Purpose through a proven process that links strategy and execution with “why.” We solve the challenges corporate America faces by building tribal loyalty from the inside out, focusing on people first to deliver authentic brand experiences. Savage builds purposeful brands, communications, leaders and cultures.