Author Savage BrandsCategories BrandonomicsLeave a comment on Energize employees & customers alike by putting brand into action Energize employees & customers alike by putting brand into action
Putting your brand messaging into action gets everyone excited–customers and employees alike. Donna Smith, Director of Marketing and Communications at Forum Energy Technologies, talks about how they act on their brand.
Author Savage BrandsCategories BrandonomicsLeave a comment on Alignment of purpose takes the fear out of an acquisition Alignment of purpose takes the fear out of an acquisition
Every business leader is afraid of losing the heart of his company if he sells; but when both companies are aligned in culture and purpose, there’s nothing to fear. Jay Steinfeld, founder and CEO at Blinds.com, talks about how the alignment of their purpose and Home Depot’s affected their acquisition.
Author Savage BrandsCategories BrandonomicsLeave a comment on Engage your employees with purpose, and you give your company a huge advantage. Engage your employees with purpose, and you give your company a huge advantage.
By helping your employees understand the purpose of your company, you open up opportunities for them to build and add value to your brand. Robin Tooms visits with Ralph Vasami, president and CEO of Universal Weather and Aviation.
Author Savage BrandsCategories BrandonomicsLeave a comment on Where’s Waldo? Mapping social networks to find your company’s influencers Where’s Waldo? Mapping social networks to find your company’s influencers
Often, companies looking for their most influential employees don’t even know what they’re looking for. Mapping internal social networks through organizational network analysis helps you pinpoint the most important and influential internal audiences. Jeppe Hansgaard, partner at Innovisor, talks about performing the “Where’s Waldo?” of the business world.
Author Savage BrandsCategories BrandonomicsLeave a comment on Making employees your priority improves customer experience Making employees your priority improves customer experience
Although it seems counterintuitive, focusing on employees first will actually improve your company’s customer experience. Jay Steinfeld, CEO and founder at Blinds.com, talks about why their company prioritizes people, product and profit—in that order.
Author Savage BrandsCategories BrandonomicsLeave a comment on Put your brand messaging into action Put your brand messaging into action
When it comes to brand messaging, you need to put your money where your mouth is. Robin talks to Donna Smith, director of marketing and communications for Forum Energy Technologies, about how they’ve put their messages into action.
Author Savage BrandsCategories BrandonomicsLeave a comment on Make your values visible in day-to-day work Make your values visible in day-to-day work
Would someone from outside your company know what your company values are based on your employees’ actions? Jane Henry, CEO of Xcution, Inc., talks about how they make their corporate values visible on a day-to-day basis.
Author Savage BrandsCategories Culture/Employee Engagement, InnovationLeave a comment on Want to be innovative & disruptive? Disrupt your own operations first Want to be innovative & disruptive? Disrupt your own operations first
With today’s competitive markets, if you want to be an innovative company – the kind that disrupts industries and leapfrogs competitors, then you can’t conduct business as normal. And if you’re looking for forward-thinking leaders to match that strategy, would you expect to find them through traditional means, or is this a time to think unconventionally too?
Author Savage BrandsCategories BrandonomicsLeave a comment on Rebranding tips for CEOs: Engage employees & middle management Rebranding tips for CEOs: Engage employees & middle management
Successfully rebranding a company from the top-down means listening to your customers and your employees, then engaging middle management as influencers to keep momentum going. Ralph Vasami, CEO of Universal Weather and Aviation, shares their strategy for gaining brand alignment.
Author Savage BrandsCategories BrandonomicsLeave a comment on Convey consistency when you have multiple sub-brands Convey consistency when you have multiple sub-brands
How do you convey the consistent message that you are one brand when your company is composed of multiple sub-brands? Donna Smith, director of marketing and communications at Forum Energy Technologies, shares how they’ve built their external messages to demonstrate their unity.