Savage Thoughts

When employees understand the part they play in the company’s larger purpose, they live out the brand you’ve built. Ralph Vasami, president and CEO of Universal Weather and Aviation, talks to Robin Tooms about how he personally helped employees understand their purpose at Universal.

Acquiring multiple brands? Assessing each to determine how much equity it has before creating a holistic branding strategy is essential. Donna Smith, director of marketing and communications for Forum Energy Technologies shares about the discipline required to bring in multiple new brands.

When it comes to M&A, think people and culture first, then the mechanic of merging operations. Robin Tooms discusses internal branding during transitions with Jane Henry, CEO of Xcution, Inc., a management consulting firm.

If your customers’ needs are changing, your brand’s message might need to change with it. Robin Tooms talks to Ralph Vasami, president and CEO of Universal Weather and Aviation, about how they repositioned their brand to meet their clients’ changing challenges.

What your brand says and what your brand does – are they aligned? Jane Henry, CEO at Xcution, Inc., shares the disconnects she’s seen between values and execution, and what success looks like when they’re brought into alignment.

When your industry changes, your brand has to change with it to remain relevant and differentiated. CEO of Universal Weather & Aviation Ralph Vasami shares how they recognized that their brand needed a change to stay relevant.

When you take the time to connect your employees with the purpose behind your goals, they will take your company to the next level. Jane Henry, CEO of Xcution, Inc., talks about how culture and employee engagement changes everything for their clients.

How do you keep the message of your communications alive after the initial launch? Steve Ward, corporate director of HSE at FMC Technologies, shares his advice for business leaders looking to build real cultural change with their initiatives.

You’re launching your refreshed brand — but how do you ensure that customers’ experience keeps your new brand’s promises? Glenn Taylor, Chief Marketing Officer at the Houston Symphony shares both how they rolled out their new brand and how they are making their event experience match it.