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Making employees your priority improves customer experience

Posted on Categories BrandonomicsTags

Although it seems counterintuitive, focusing on employees first will actually improve your company's customer experience. Jay Steinfeld, CEO and founder at, talks about why their company prioritizes people, product and profit—in that order.

Robin: Hello and welcome to this edition of Brandonomics, an inside look at top brands and their marketing strategies. I’m Robin Tooms, VP of strategy at Savage Brands. And my guest today is Jay Steinfeld, CEO and founder at So, Jay, welcome to Brandonomics.

Jay: Robin, it’s great to be here. Thank you.

Robin: Wonderful. Let’s talk about the brand. So I know of the brand being kind of a customer-driven, service-oriented brand. And I’ve also heard you talk about how that approach really starts with the employees first, not the customers, which sounds counterintuitive. But do you mind explaining that?

Jay: Sure. The whole purpose of our company is to help people become better than what they even dream possible, and that starts with our employees. You can think of a business as having a focus on people, products and profit; and you have to do it in that order. Always putting people first. So we have four core values. First is to continuously improve. Second is experiment without fear of failure. Third is to be yourself and speak up. And the fourth is to have fun, enjoy the ride. So when you focus on people and they’re experimenting for the purpose of getting better and becoming better than what they even believe possible, then the company itself gets better, and, of course, the customer experience ultimately gets better.

Robin: Right. So focusing on those people first is what ultimately makes the great brand and drives profits.

Jay: Exactly.

Robin: Well, great. Well, thank you for explaining that so much.

Jay: You’re welcome.

Robin: This has been another edition of Brandonomics, an inside look at top brands and their marketing strategies. is the largest online window covering store in the world. At its heart, it is a passionate customer service and marketing company that connects the community to home décor trends and high quality window coverings. It’s been featured in numerous magazine, newspaper and radio publications.

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If you’re interested in knowing more about how purposeful companies attract the best employees, build loyal relationships with their customers, and differentiate themselves from their competition, then let’s start a conversation.