Investing in Social Media for Business
A look at how to get started with investing in social media for business by setting goals, grabbing baseline metrics and considering all the caveats.
Navigating the Evolution of Sustainability Reporting: Trends and Insights
In a time where external pressures and debate exists for and against ESG’s role in corporate strategy, the approach to sustainability reporting continues to undergo significant transformation.
Author Sarah Snyder-CastañedaCategories Marketing Communications, SEO/SEM, Web + Online Marketing Rankings At-Risk: How to Use AI SEO to Protect Search Visibility
The landscape of SEO has undergone such a significant transformation that having an AI SEO strategy is now table stakes. Here’s how to get started.
Author Sarah Snyder-CastañedaCategories Marketing Communications, SEO/SEM, Web + Online Marketing Google SGE Is Here – Is It In Your Strategy?
If you haven’t yet developed a strategy for Google search’s integration with generative AI – aka Search Generative Experience (SGE) – there’s still time.
Why Niche Markets Matter For Growth Marketing
While deeply understanding a niche market like manufacturing is foundational, it is the combination of this knowledge with an award-winning team’s expertise that truly drives success.
Creative B2B Marketing Campaigns ARE Possible: Here’s How
Creative B2B marketing campaigns aren’t just for consumer-focused industries anymore. Here’s how we adopt a B2C mindset for our B2B marketing clients.
Cultivating AI Resilience Part 2: Marketing Strategy
By thoughtfully weaving AI into your marketing strategies, you can ensure they are resilient, responsive and ready to meet the challenges ahead.
How Much Should You Budget for Marketing?
Not all industries are created equal when it comes to marketing budgets
Cultivating AI Resilience: A Survival Guide for Newly Minted AI Barbies and Kens
In Part 1, we unpack what you can do today about getting your house in order.
Harnessing the Power of Chat GPT in Digital Marketing
By understanding the capabilities and potential concerns surrounding Chat GPT and other AI technologies, we at Savage Brands are committed to helping our clients harness the power of AI in digital marketing responsibly and effectively.