I’ve heard it time and time again – clients believe that creating a website will be like Field of Dreams: “If you build it, they will come.” In reality, this is far from the truth, and it’s critical that we break away from the notion that a website project ends with the launch of the new site.
As new trends emerge, technology will affect the actions of web users through some common themes. We explore mouse-driven behaviors, typography, and mobile engagement for the future. It’s an exciting time to be planning and designing user interactions, so read more for our insight.
One of the most challenging aspects of owning or managing a website is the consistent need for new content. Unless a website is frequently updating its pages with new product information or service offerings, it will see its influence, with both readers and search engines, decline over time.