Author: April Lundy
Empathy Builds Inclusive Teams
Real connection needs empathy, and when we can convey our feelings correctly, we can build connections easier.
The Power Of Recognition
Human beings need recognition like they need water.
My Favorite Culture Recipe
If you went into remote work with a not so great culture, that has probably followed you. But it is never too late to start working on making it better.
How do you keep culture continuity when your whole workforce is at home?
Is Your Culture Creating Real Connection?
Human beings crave connection.
Your Culture Defines You, So You Should Define It First
In late 2018 we began having conversations around our focal point for 2019.
For marketing videos, planning makes all the difference
Given the trend toward greater video content consumption online, you’re likely considering video as a greater portion of your marketing mix this year. Video can be effective, and budget-friendly, if you take the time up front to prepare your strategy and resources to get the most out of this effort.
Ready for My Close-Up: Using Video to Drive Sales
We live in a world increasingly dominated by video content. It’s true offline, with Americans watching an average of five hours of television each day, and it’s also true in the digital space. In fact, online video consumption is on the rise: Americans watched 47.1 billion online videos in November 2013 alone, up from 40 billion in the same time period the year before.
Toppling a dangerous website myth: If you build it, they will come
I’ve heard it time and time again – clients believe that creating a website will be like Field of Dreams: “If you build it, they will come.” In reality, this is far from the truth, and it’s critical that we break away from the notion that a website project ends with the launch of the new site.
Help! I need a CMS that fits my site
Imagine this: You’ve just launched a new website for your company, and you have a few content changes that need to be made. If your site was custom-built without a CMS, that means going back to the developer time and time again to make those edits. CMS platforms provide user-friendly tools for non-developers to make content and imagery changes to the website without any particular web expertise. It’s one of the many advantages to use a content management system – which is why so many of my clients are asking for a CMS.