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Every company has a culture, whether it’s intentional or not.

Bethany Andell talks with Laura Richardson, CEO of Frazer, about purpose. Laura talks about the unintentional culture of her grandfather’s company and explains how they unleash the potential of every employee at Frazer.

Creative ways to learn and grow builds trust and employee engagement.

Bethany Andell is discussing values and purpose with Curtis Hite of IT services firm Improving. Curtis details success through involvement, a way to give recognition to employees going above and beyond. His is a point system that is getting amazing results.

Becoming a trusted company, and industry, comes from living strong core values

Savage Brands’ Bethany Andell interviews Curtis Hite of IT services firm Improving. Curtis is building his brand with a culture based on the teachings of Conscious Capitalism as he seeks to rebuild trust in the IT community.

Share Your Brand’s Story to Connect with Stakeholders and Win Hearts

While the specifics of how you craft your company story will vary there are several fundamental elements of purposeful communication that cross all channels and media. Begin by getting your arms around your authentic story, matching your narrative with your image, and then following through with flawless execution.

A Powerful Way to Build Trust: Align Your Organizational Operations with Your Purpose

Lack of alignment between what is said and how a business operates will quickly derail any attempt to becoming a purposeful brand, and erode trust. Even the most devout believers in a company’s why will quickly become discouraged if the way a company conducts business does not match what it professes to stand for.