HOUSTON – (February 15, 2016) Two client projects by Savage Brands are featured in “The Book of CSR & Green PR Strategies & Tactics” published by PR News Press. The book is a collection of corporate social responsibility (CSR) and sustainability programs that demonstrate how companies are focusing on these important strategies as a means to communicate its values and brand to stakeholders.
Many companies create corporate social responsibility or sustainability reports, but few are actively marketing their sustainability efforts. If you haven’t thought of your corporate sustainability report as marketing content, it’s time to start.
We’ve blogged about how we came to the realization that we needed to formalize our sustainability policy and we’ve gone into details about the environmental and economic aspects of our policy, but we’ve saved the part that we’re most proud of for last: our commitment to social sustainability.
The other day we blogged about how we came to the realization that it was time for Savage to have a clear sustainability policy when a potential client for a sustainability report asked about our own policy. Fast forward a couple of years, and now we’ve worked to integrate sustainability into every facet of our work. We formalized a holistic policy based on three tenets of sustainability – environmental, social and economic.
Much of the conversation over the past year has been around the appropriateness of social media and investor communications, but this is not the only emerging trend IROs should be looking at right now.
While the correlation between employee engagement and sustainability might not be very measurable right now, companies will absolutely need to shift mindset to close the gap in the coming years.
Sustainability, or sustainable development, as defined in corporate America refers to a company’s ability to balance the needs of the present without compromising the needs of future generations by balancing the environmental, social and economic demands of all stakeholders.