Author Savage BrandsCategories Branding, Culture/Employee Engagement, StrategyLeave a comment on When to Ask: Why Not? When to Ask: Why Not?
As a company, Savage has been reading thought-provoking books and discussing them together, talking about how their insight might apply to our work. We recently finished Start with Why by Simon Sinek, which encourages people to take a step back to understand why we do what we do.
Author Savage BrandsCategories Design, StrategyLeave a comment on Great design is not just beautiful – it’s purposeful Great design is not just beautiful – it’s purposeful
Design is everywhere – and in more places than you probably realize. You recognize it in billboards and book covers, but it’s also in the architecture and décor of your favorite coffee spot, along with the napkins, coffee packaging, in-store signage and even what the barista is wearing.
Author Bethany AndellCategories Savage Thinking, StrategyLeave a comment on Seeing Savage’s future: A vivid vision for the new year Seeing Savage’s future: A vivid vision for the new year
What does your company’s vision look like? Can you picture it? Can you hear and taste it?
Author Bethany AndellCategories Culture/Employee Engagement, Savage Thinking, StrategyLeave a comment on Ask the Expert: What Does Committing to Purpose Look Like? Ask the Expert: What Does Committing to Purpose Look Like?
What does it mean for a business leader to be truly committed to purpose – and to lead a company that brings its purpose to life every day? We asked Savage President Bethany Haley: What does it look like when a CEO believes in purpose and walks the talk?
Author Jackie DrydenCategories Savage Thinking, StrategyLeave a comment on Ask the Right Questions to Get the Right Budget Ask the Right Questions to Get the Right Budget
When writing an annual budget, many people want to start by brainstorming the strategies and tactics they want to act out over the year. They ask themselves, “What do I want to do?” and they compare their expectations for the coming year to what they did the year before.
Author Robin ToomsCategories Branding, Culture/Employee Engagement, Social Media, Strategy, Web + Online MarketingLeave a comment on Online Inspiration: Links to Feed the Savage Mind Online Inspiration: Links to Feed the Savage Mind
We asked a handful of Savages (yes, that’s what we call our group of talented employees) to share some of their favorite online resources. What you’ll see here is an eclectic set of links that reflect our interests – branding, design, web, strategy and a bit of fun thrown in. We hope this sparks some new ideas for you.
Author Robin ToomsCategories Branding, Innovation, StrategyLeave a comment on Become a Brandonomics Insider: Three Top Tips Become a Brandonomics Insider: Three Top Tips
Over the past four months, our Brandonomics interviews on The Businessmakers have highlighted top brands and their marketing strategies. We’ve interviewed marketing leaders from various industries about their new strategies, their best campaigns and the direction they see their brand going next year.
Author Jackie DrydenCategories Branding, StrategyLeave a comment on Still scratching my head over JCPenney’s rebrand Still scratching my head over JCPenney’s rebrand
I can’t help but wonder about the new JCPenney brand strategy. When the company hired Ron Johnson last year I was sure he was brought onboard to share how he helped Target transform their brand into a “cool” place to shop. Or perhaps he was recruited by this well-loved retailer to shed light on how he positively impacted the Apple retail shopping experience. Although the new advertising for JCPenney has been intriguing, it seems to be making promises that do not match the shopping experience.
Author Robin ToomsCategories Innovation, StrategyLeave a comment on On Being Innovative. Links to Read and Follow. On Being Innovative. Links to Read and Follow.
Perhaps it’s the start of a new year (which makes everyone more optimistic), but innovation has surfaced in many articles I’ve researched and read over the past week. I thought I might share a few that highlight variations of that theme. Let the reading, bookmarking, sharing and following begin.